Job Description

Key Responsibilities

Content Creation & Management:

Develop engaging content, including graphics, videos, and written copy, and manage content calendars for various social platforms.

Community Engagement:

Monitor social media accounts for comments, questions, and messages, and respond to the audience in a timely and brand-consistent manner.

Campaign Execution:

Implement and oversee digital marketing campaigns to inform, advertise, and attract public interest.

Performance Analysis:

Track key performance indicators (KPIs) and analyze data to evaluate campaign effectiveness and identify areas for improvement.

Collaboration:

Work closely with other marketing professionals, content writers, designers, and sales teams to ensure brand consistency and successful campaign integration.

Trend Monitoring:

Stay informed about emerging social media platforms, trends, and best practices to maintain a competitive edge.

Required Skills & Qualifications

Education:

A bachelor's degree in marketing, communications, or a related field is often preferred.

Technical Skills:

Proficiency with social media platforms, content management systems, and analytics tools is essential.

Communication:

Excellent written and verbal communication skills are crucial for crafting compelling content and engaging with the audience.

Analytical Skills:

The ability to interpret data and use it to make informed decisions about social media strategies.

Creativity:

A creative mindset to develop innovative and engaging content.
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Time Management:

Strong organisational and time management skills to handle multiple platforms and campaigns simultaneously