Job Description

Our Story So FarTwelve years back, Lenskart was started by a 26-year old entrepreneur - because he wanted to solve the problem of preventive blindness. We had humble beginnings - we spread awareness about eyecare, we took orders for eyeglasses online and shipped them to customers from a warehouse that was the size of a modern-day conference room.As of today, little by little, Lenskart has served 40 Million people across the globe - helping them see better and lead better quality lives. Simultaneously, we\'ve also built ourselves up to be Asia\'s largest eyewear company. We have 10,000+ Lenskartians worldwide, more than 1500 Omni channel stores across 175 cities in India, Singapore and Dubai and cut to 2022 - we are shipping a pair of eyewear every 2.5 seconds, from the world\'s most automated eyewear factory!In 2022, Lenskart partnered with Owndays and took a majority stake in the Japanese-owned eyewear player that has a deep presence in Asia. With this partnership, we have added an additional 400 stores and extended our reach to 13 countries.Our Key InvestorsSoftbank, ADIA, Kedaara Capital, Steadview Capital, Premji Invest, Temasek, Holding, KKR, Alpha Wave Ventures, Bay CapitalYou: In Our Next ChapterWe\'ve come a long way but we\'re not there yet. "Good is not good enough," you\'ll hear Lenskartians say that often. Our aim is to serveOne Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That\'s our new purpose - and we can only get there through cutting-edge technology and exceptional people.About the roleWhat your responsibilities will beExecute a comprehensive social media strategy to increase brand visibility and engagement.Co-create Singapore-market specific content for Lenskart\'s social media platforms such as Instagram and TikTok.Managing day-to-day operations of all social media accounts adapting content to suit different channels.Collaborate with other cross functional teams to coordinate social media campaigns with other marketing activations.Stay updated with the latest industry trends, social media platforms, and best practices.Coordinate and support our KOL outreach initiatives.Who we are looking forMinimum QualificationsMinimum of a Diploma or equivalent in Marketing, Communications, or a related field.Experience in managing social media accounts will be preferred.Strong understanding of social media platforms and their respective audiences.Excellent command of EnglishGood communication skills, and ability to collaborate with external creators and partners.Willing to experiment with new content types/formats and social media platformsTeam player who thrives on producing responsive and impactful social content independently, and within tight deadlines.Time management and prioritization is a must.Comfortable being on camera and the face of Lenskart\'s social media content.Knowledge of video editing softwares (Capcut, Premiere Pro or Final Cut) and graphic designing will be a bonus.Basic knowledge of the Microsoft Suite (mainly Excel, Powerpoint and Word).

Lenskart