Job Purpose
As a social media manager, you\'ll manage the company\'s online presence by developing and implementing our social media strategy.
You will lead campaigns and projects across a range of social media channels, producing engaging content, analyzing usage data, building client relationships and facilitating customer service.
Social media strategies often integrate both organic (free content, such as posts, photos, videos, blogs and memes) and paid (advertising) strategies.
Social media management role may be combined with other marketing and communications responsibilities like communication or press writing.
Duties and Responsibilities
\xc2\xb7 Design and deliver creative and engaging social media strategies.
\xc2\xb7 Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn adapting content to suit different channels and audiences.
\xc2\xb7 Oversee, plan and deliver content across different platforms.
\xc2\xb7 Create and/or coordinate original and engaging multimedia content across multiple social platforms.
\xc2\xb7 Develop, launch and manage new competitions and campaigns that promote our organization and brand.
\xc2\xb7 Manage and facilitate social media communities by responding to social media posts and developing discussions.
\xc2\xb7 Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics, Facebook Insights and LinkedIn Insights
\xc2\xb7 Identify consumer trends to help with planning social media campaigns.
\xc2\xb7 Optimize content to further encourage community interaction and engagement.
\xc2\xb7 Recommend improvements to increase performance.
\xc2\xb7 Track budgets for social media activities
\xc2\xb7 Educate other staff on the use of social media and promote its use within your company (in-house roles)
\xc2\xb7 Encourage collaboration across teams and departments.
Qualifications and Work Experience
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