Job Description

Job Responsibilities:

• In-charge of implementing and managing social media programs of all brands. Be an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate.

• Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility and traffic across all brands.

• Handling the day-to-day of social media campaigns. Monitoring all platforms, responding to customer inquiries and feedback in real time, listen to what people are saying about the brand, keeping an eye on social media activity, etc. Not limited to social media channels but also general email, Google reviews & TripAdvisor.

• To run social media ads across all channels on a weekly basis and to ensure maximum exposure of brands. Ensuring tracking, collecting and analysing relevant social media metrics and ensure timely, effective and efficient reporting of all social media efforts.

• To ensure that marketing campaigns in-store are reflected digitally (eg: online store, social media pages). To also liaise with store manager and merchandiser department to develop marketing strategies using social media and the execution of marketing ideas.

• To work closely with Design team to create content that are relevant which includes ideation, production and post-production.

• To work closely with VM team to ensure display in-store are in line with branding and also updated with current promotional campaigns. To also ensure VM items are kept/preserve well after the end of promotional campaigns.

• Experiment with new and alternative ways to leverage social media activities and also to research and develop new media platform to increase the company presence.

• Measure the impact of social media on the overall marketing efforts. Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media platform.

• Assist in educating employees on how to incorporate relevant social media techniques into both corporate culture and marketing efforts.

• Partnering with landlords to run cost effective marketing campaigns for the brand.

• Partnering with external parties such as media, hospitals, banks, hotels, to build brand awareness and to improve brand recognition and recall.

• To handle sponsorship and KOLs and influencer’s requests.

• To liaise with external suppliers for weekend Pop-Ups in Scoop and also the possibility of future product listing in the store.

• Wholesale/corporate purchases for Scoop concept: to propose relevant products within customer budget and timeline. To work closely with Merch team, store team and Logistics team to ensure smooth delivery of products.

• Training materials for Scoop team: to produce relevant training materials for new products especially if not provided by the principal.

• Ensure that corporate gifting materials are constantly available for the team.

• Other ad-hoc duties as and when assigned by management.
  

• Minimum a degree in Marketing with at least 3 years relevant experience in social media and marketing platform

• Proven active involvement in creating social media content activities such as Facebook, Instagram, TikTok, Pinterest, YouTube Shorts and etc. Must have verifiable online presence.

• Proficiency in MS Office, particularly Excel and PowerPoint. Photoshop is a plus.

• Proactive, creative and able to think out of the box

• Good interpersonal skill and able to work with all levels within the company and across multiple disciplines

• Strong knowledge of user-generated content and the concept of viral marketing

• Strong verbal, written communication skills and detail-oriented

• Outstanding project management, organizational and analytical and problem-solving skills