Job Description

Purpose & Overall Relevance for the Organization:

• To support the development of adidas Singapore\xe2\x80\x99s brand image as a market leader in Sports Performance and Sports Style (Sportswear and Originals) through brand and commercial concepts in key categories.
• To support the strategic growth of adidas Singapore\xe2\x80\x99s brand desirability among target consumer segments through the communication of key messages across all appropriate communication channels.

Key Responsibilities * Support and execute activities relating to integrated 360 Brand Communications as required including Social Media, Influencer Marketing, PR, Brand Activations, Reporting, and Analysis

• Support and execute timely Brand Communication plans within brand guidelines
• Support day-to-day liaison with Social Media, Creative, and PR agencies for global asset adaptation, local asset creation, copy proofing, editorial calendar planning, community management, press release localization and dissemination, product seeding for campaigns and photoshoots, etc.
• Support local marketing events and Brand Community initiatives within brand guidelines and communications plans (eg. adidas Runners SG, local influencer community, seeding activity, etc.)
• Support with timely local product seeding and ordering for Brand Communications activities
• Regularly communicate with Hub to ensure Global/Regional marketing guidelines are upheld during the execution of concepts to the local market and provide campaign reporting and analysis support
• Regularly communicate and align Brand information from Global/Regional with relevant internal (Retail, Wholesale) and external stakeholders (Agencies, Media)
• Support and implement internal (Retail, Wholesale, Finance, Corporate Communications) and external (Media, Partners, Promotions, etc.) stakeholder requests for holistic brand communications execution in Singapore across owned, earned, and paid touchpoints
• Monitor, compile and disseminate relevant info on the market, competitor, and consumer insights (eg: category specific info, competitor\xe2\x80\x99s advertising activities, etc.)
• Monitor and support all incoming Brand Communications POs and invoices
• Support with any other ad hoc tasks as required

Key Relationships:

• Internal: Country Brand marketing especially Communications, Membership, Omni-channel Marketing, Visual Merchandising, eComm, Retail, Wholesale, SEAPAC Brand and Digital Visual Merchandising and Brand Activation teams
• External: Agencies, Media, external Brand partners

Knowledge, Skills, and Abilities:

• A motivated and proactive self-starter
• Excellent written and verbal communication skills
• Strong project management skills to ensure timeliness across multiple workstreams and deliverables
• Strong interest in Social Media and trends, influencer marketing, event management
• Ability to work independently with minimal supervision
• Ability to demonstrate strategic thinking and sound decision making in the face of ambiguity
• Solid understanding of Social Media and PR metrics, comfortable with numbers and reports
• Strong people skills for successful internal and external stakeholder management
• Curious and innovative mindset

Requisite Education and Experience / Minimum Qualifications:

• Professional Background/Experience:

• Functional: Minimum of 2 years of work experience in brand communications/ management/ development, marketing or similar role
• Industry: Apparel/ fashion or FMCG Retail, agency experience strongly preferred
• Exposure: Sports, Fashion
• Education:

• Bachelor\xe2\x80\x99s Degree or equivalent in Marketing / Mass Communications or related discipline
• IT:

• Outlook: Advanced
• Word: Advanced
• Excel: Advanced
• PowerPoint: Advanced
• Language Skills:

• English: Advanced
• Local Language: Fluent

Adidas