Job Description

As part of the SEATW Digital Commerce team, you will build and deliver innovative data solutions and capabilities enabling our business colleagues to access meaningful insights from extensive diverse data repositories. This position provides an exciting way for an experienced, high-aptitude employee to work with an experienced team and make immediate contributions. Key accountabilities

• Be the Subject Matter Expert, both technically and functionally, on web analytics and perform the most complex and challenging analytics efforts. Query, manipulate and transform data from multiple sources to produce a comprehensive view of customer behavior across all platforms
• Develop analytically sound approaches to answering business questions while demonstrating resourcefulness in obtaining and cleansing data when comprehensive information is not available
• Lead the effort to improve overall analytics effectiveness including advanced segmentation and personalization for use on the site as well as in executive dashboards, alternative key performance metrics, funnel analysis, and function specific reports. Transform data into actionable insights and predictions of future opportunities or challenges to achieve business growth.
• Leverage datasets from different source systems to build BI dashboards/reports to track business performance, enable data-driven commercial decisions, and report-out to stakeholders within requested timeline.
• Partner with other analytical teams, IT, and vendors to leverage various data sources in and deliver solutions that provide deep insights into customer behavior across the channels and touch points through which customers interact.
• Manage multiple initiatives, work streams, and priorities and ensure the team has clear direction in a constantly evolving environment. Also manage expectations across groups, divisions and teams.

• Bachelor's or Master's Degree with 3+ years of relevant experience in data science, analytics, statistics, applied math or related
• Strong experience in e-commerce, UX and Digital Marketing
• Knowledge of digital analytics tools
• Experience with Marketing & Digital KPIs, online marketing, multi-channel marketing strategies,
• Strong business acumen and analytical skills
• Proven ability to apply analytical and creative thinking to problem-solve.
• Google Analytics or Adobe certifications are a plus
• Knowledge of Google Tag Manager or any Tag Management System is a plus
• A/B, MVT experience is a plus
• Experience with data consumption platforms such as Power BI or Tableau
• Experience with data mining and visualization software is a plus.
• Experience in end-to-end advance analytics implementation project is advantage.
• Ability to travel when required