Job Description

• Global Organization
• Progressive career development

About Our Client

Client is a global FMCG Consumer Electronic Goods organization with strong branding and product categories.

• Collaborate with the wider product and marketing team to plan and create digital driven marketing plans (includes paid media), content, creatives, KPIs & reporting.
• Manage all digital always on activations which includes paid search, SEO, paid social, EDM comms.
• Managing of social content calendar of key brands.
• Educate key stakeholders on digital planning, adaptive marketing and agile practices that best engages the Branding and customer
• Maintain a Digital Marketing scorecard to effectively measure and report digital activities in all countries.
• Work closely with key regional eCommerce partners on a regular cadence to evaluate marketing solutions, identify opportunities and bridge gaps of each brand and country to improve conversion funnel KPIs. This would entail partnering jointly with global teams, agencies, marketplaces and e-retailers to optimize budget, media, content, promotional mechanics, and other key levers.
• Manage owned digital assets (including .com). Oversee and recommend websites enhancement to maximize audience opportunities (data capture, where-to-buy, store visits etc), in tandem with global roll-out plans and local change requests.
• See through all Digital Marketing best practices are applied locally with a focus on how they translate to success.
• This also includes initiating, designing and running workshops, training and learning programs.
• Proactive in identifying and introducing new consumer trends, media opportunities or key learnings across markets.
• This role will require you to manage agency relationships, to ensure projects are delivered to brief, on time and within budget.
• Day to day digital & eCommerce lead for Singapore activations.

The Successful Applicant

• Background in managing and executing regional digital marketing campaigns and well versed with marketing systems and tools such as SalesForce Commerce Cloud - Demandware, GA360, DSP, DCO, Social Listening and Influencer tools. Regional/global marketing capacity
• Solid track record in executing sophisticated digital marketing programs and Tech stacks across different digital channels that drive tangible and measurable business outcomes
• Background in Paid and Owned media (social, search, programmatic, performance marketing, analytics, site builds and content), inclusive of prior background in executing regional media strategy development and support markets in local media plans would be an advantage
• Understanding eCommerce and/or prior brand & portfolio management, communications and media planning & marketing background

What's on Offer

• Career progression and regional projects
• Opportunity to travel (if any)
• MNC organization

Contact
Yandy Low (R2199817)
Quote job ref
JN-072022-5682882
Phone number
+65 6533 2777

Job summary

Function
Digital
Specialisation
Online Campaign Management (PPC, SEO, SEM)
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Singapore
Contract Type
Permanent
Consultant name
Yandy Low (R2199817)
Consultant contact
+65 6533 2777
Job Reference
JN-072022-5682882