Specialist Retail Marketing

Singapore, Singapore

Job Description


Tasks


Porsche Singapore is offering a vacancy as a Specialist Retail Marketing within the Marketing team.

Tasks
  • Coordinate all showroom branding (digital touchpoint content, posters, digital spec stands, advertising) and sales materials (development of the brochures, ordering of dealer marketing items in PROS, manage the ordering and stock of direct mailings), and implement the retail campaigns and activations to support the sales targets
  • Define the annual event calendar to support digital retail campaigns and to strengthen brand awareness for different target groups (car launches, open house activations, test drive events, brand partner activations incl. showroom displays)
  • Develop the prospect and customer communication plan and coordinate its execution across all touchpoints with relevant stakeholders such as Sales and CRM; order and manage direct marketing items (welcome hamper, delivery kit, birthday cards, etc); regularly update SMS and eDM creatives, and manage the eDM calendar and regular newsletters
  • Work in collaboration with the importer organisation and support larger-scale brand activations in the Singapore market. Liaise with creative, media, event and digital agencies and ensure productions and adaptations according to CI standards and expectations
  • Assist in managing the marketing budget throughout the year, including the initial planning as well as continuous monitoring and maintenance through processing incoming quotations, purchase requisitions and invoices in accordance with procurement guidelines


Qualifications


  • Degree in Business, Marketing or Communications with at least 3 years of relevant experience
  • Experience in dealing with external agencies and exposure in the automotive industry will be an added advantage
  • A team player with excellent communication and interpersonal skills, able to interact and communicate effectively with internal and external stakeholders
  • Familiar with working in a fast-growing environment, able to set strong processes to accommodate rapid business expansion needs and drive implementation
  • Constant learning, dynamic, hands-on and Can-Do attitudes are highly preferred


At a Glance


The world is becoming increasingly digital, connected, but also more uncertain and volatile. Yet, the iconic German sports car brand Porsche sees this complex future as opportunity. “In the beginning I looked around and could not find quite the car I dreamed of. So I decided to build it myself.” With this aspiration, trailblazer Ferry Porsche set the guiding principles for Porsche now, and beyond – to be the brand for those who follow their dreams.

Now, we dream a new future for automotive retail with our new venture, Porsche Singapore Pte. Ltd. Our mission: to conceive new customer-centric experiences, integrating digital solutions and transforming brand experiences in Singapore from 2023 onwards.

Join us on this trailblazing endeavour and be part of an agile team in an enriching environment. Porsche Singapore Pte. Ltd.
offers long-term career prospects within the larger Porsche ecosystem, opportunities for personal development, and affirms fair hiring and renumeration policies.

Contact


Contact

Porsche Singapore Pte. Ltd.
20 McCallum Street #12-01 Tokio Marine Centre
Singapore 069046
Email: hr@porsche-ap.com

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Job Detail

  • Job Id
    JD1002069
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned