Job Description

At Fresh, we create beauty products that perform with experiences that transform.
Born in Boston, Raised in New York. What began as a small collection in a neighborhood shop by our founders Lev & Alina, has evolved into a full lifestyle line of skincare, lip care, body care, and fragrance sold all over the world.
The sensoriality of our products--their textures and scents--sets us apart. It's this combination of high efficacy and amazing sensations that we're known for, and why those who know us love us. Lev says fresh creates products people don't know they need--and then can't live without. Our founders still work with the brand every day to fulfill their original dream of making beauty that performs and transforms.
We are driven by our never complacent indie spirit where the sky's the limit. This approach is initiated by Lev and Alina and lived by the entire organization. Our boundless curiosity fuels our search for the extraordinary, whether it's a moment of pleasure in nature or an experience of generosity in our shops. Where fresh goes, beauty follows. We're pioneers--in product, in experience, in culture, and in process.
We believe that fresh is more than what it sells; it's the emotional connection to the brand that we call the sixth sense. It's the heartfelt experience we craft for our people and our guests.
Fresh is a brand of LVMH group worldwide. In SEA, it is managed through L Beauty Pte Ltd, a joint venture between LVMH group and Luxasia.
We are looking for a driven and passionate Senior Executive, Retail Marketing and CRM, fully responsible for driving, managing and executing of retail marketing & e-tailer activations & CRM within Singapore to build the Fresh brand through engaging experiences and activations to recruit, nurture and retain the guests . This role will report to the Singapore Marketing Manager.
Being the key driver for retail & CRM marketing, he/she will spearhead, lead, strategize, plan and execute retail activation plans for fresh retail through animations, promotion, event and CRM programming to achieve customer acquisition, retention for brand development through sales growth. To succeed in this role, the successful candidate should be a marketing professional with a strong understanding of beauty marketing and activations in the channels (both retail and digital), business savvy with a good understanding of CRM activations and staging retail marketing activations in Singapore.
A highly personable personality is key for the success to be the bridge of the brand with retailers, brand retail team and internal stakeholders. Understanding of how to optimise channel growth and development through consumer engagement and data is key.
This role reports to the Singapore Marketing Manager.
Primary Functions and Responsibilities:
Retail Marketing Activation

• Champion, develop, manage and execute the retail strategy for Fresh in Singapore through retail calendar planning support campaigns and trade promotions by door/retailers.
• Develop and implement channel marketing plan including promotion, animation partnerships, consumer activations, hospitality, and retail collaterals.
• Conceptualize and execute engaging, impactful mall and store activations.
• Plan and execute retail activations to drive consumer excitement and engagement
• Curate competitive in-store mechanics base on consumer spending behaviours and past campaign results, while balancing costs and profits.
• Track and analyze stores' sales performance and KPIs, adjust and provide additional support when necessary.
• Track and review campaign performance - ensure objectives were met and make necessary changes when needed.
• Be the key marketing liaison for channel partners for Singapore.
• Manage all in-store print collaterals and activation tools.
• Prepare and consolidate CRM reports for local, regional and global reporting.
• Implement Door-by-Door plan for events and promotions; focusing efforts in key doors.
• Responsible for budget management for the retail & CRM marketing.
• Communicate effectively with internal stakeholders and retail team to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
• Lead in GWP strategy, creation and operations.
• Liaise with internal and external partners to create branded lifestyle gifts. Ensure final products meet brand guidelines and standard of quality.

Retailer Marketing

• Manage and execute the retailer marketing calendar by planning with launches online, trade promotions by door/retailers.
• Develop and implement a channel marketing plan including promotion, animation partnerships, and consumer activations.
• Execute seamless concerted O-2-O strategies and communication executions from collaterals and artworks for social channels usage.
• Communicate effectively with all e-tailer channel partners and internal stakeholder to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
• Drive bi-annual business review discussions
• Liaise with mall managements for awareness support for both online (pop-ups, product displays) and offline (social media, retailer's websites, e-mailers).
• Provide assets for online communications and product listings.
• Manage and arrange GWPs, samples and internal communications (eDM & SMS) for retailer events.
• Partner with supply chain team on product creations for exclusive retailer sets, ensure timely creation and delivery to retailers
• Track and analyze campaign results for subsequent optimizations.

CRM and Loyalty Management

• Build and drive a Singapore CRM plan that will help to accelerate recruitment, nurture existing and win back lapsed/sleeping customers across the year
• Deepen channel customer development through CRM program and activations.
• Effectively analyse CRM data and effectiveness of programs or activations to derive insights for future action plans.
• Own, drive and manage all CRM communication (calendar, SMS, artworks), activations, redemptions. Track performances and identify trends for optimization.
• Liaise with internal partners to set up microsites and automated campaigns.
• Manage Adobe Campaign and liaison with Regional AC team to facilitate communications journey and activations with guests.
• Partner with regional and IT for CRM WinPos integration.
• Prepare monthly CRM analysis, reporting and campaign analysis.
• Collaborate with external partners on partner rewards focused on driving recruitment
• Manage CRM related consumer inquiries - Fresh Reward Points, Member Tiers, Gift Redemptions etc.
• Plan and orchestrate CRM Events. Partner with internal and external teams to ensure smooth execution of event and the achievement of event objectives.
• Partner with ecommerce team to drive online-exclusive campaigns

Others

• Ensures timely and perfect execution of all marketing activations: offline and online at all times.
• Lead the product code creation for omni animations.
• Responsible for budget management for the Singapore Fresh Retail Marketing and CRM budgets and partner with Marketing Manager to ensure accuracy and spend ROI.
• Partner and brief creative team to ensure timely asset brief, adaptation and delivery for chat & shop, retailer, CRM and e-tailer campaigns.

Requirements:

• Degree in Marketing/Business Studies.
• At least 5 years of marketing experience. Experience in luxury beauty will be a plus.
• Min of 3 years of luxury CRM and Loyalty experience is preferred.
• Min of 3 years of trade/retailer marketing.
• A people-focused, committed team player with strong communication skills.
• Creativity driven to think out of the box to conceptualise interesting engaging activations.
• Strong ability to multi-task with strong project management skills and good time management ability to manage in a fast-paced environment.
• A good communicator and strong at collaborative partnership.
• Independent, willing self-starter with an entrepreneurial spirit.
• A good eye for details and strong passion for beauty.
• Meticulous with a strong analytical and business driven mind.
• Enjoy numbers, enjoys data analysis and trending. Proficient in Excel.
• Good command of written and spoken English.
• Knowledge on Adobe Photoshop and Adobe Campaign is a plus.