Job Description

Summary Do you live and breathe advertising campaigns, and have a never-ending love for brand development? If you are, you could be the Senior / Specialist, Brand Marketing we are looking for. As part of the Brand team, you will be a key member responsible for building Scoot's brand through effective and creative campaigns that span across paid and owned channels, to bring Scoot's business ambition to life.



Our ideal candidate is a brand builder, one who has successfully developed and executed end-to-end marketing campaigns across multiple markets. With a flair for creative concepting and good sense of brand development, s/he is comfortable with driving day-to-day marketing activities and long-term market strategies. Calm and poised, s/he thrives on tight deadlines and adapts to ever changing needs. Working closely with Scoot's brand manager, the creative agency, the media agency and even the PR agency, s/he will be part of a team who delivers on various types of impactful communications campaigns, whose role entails

Responsibilities
Brand Marketing, Governance and Custodianship
- Leading campaigns aligned to Scoot's brand narrative, alongside evolving the brand identity and assets
- Directing in-market teams and other departments in maintaining a clear tone-of-voice in all of Scoot's communications and marketing
- Driving marketing plans with specific objectives across different channels and segments, leading the execution of marketing programmes from start to finish, leveraging internal support and spearheading collaboration between departments including Network Planning, Revenue Management, Digital Experience
- Identifying effectiveness and impact of current marketing initiatives with tracking and analysis for optimisation, where appropriate
- Managing and maintaining project and team budgets
- Overseeing project timelines and implementation dates, ensuring timely delivery of all projects as planned

Social Media Management
- Overseeing content strategy, creation and execution for social media platforms such as Facebook, Instagram, LINE, and Twitter
- Management of China's always-on strategy, working closely with in-market leads and agencies to ensure consistent brand messaging
- Providing social media promotional support for internal teams e.g. cabin services or network planning

Requirements

- Degree preferred.
- 2-5 years of direct experience in brand and communications, in a creative agency or on the client front.

- Proven experience developing marketing and communications campaigns, including but not limited to digital marketing, social media and content strategy

- Experience with Chinese/ Japanese/ Thai markets would be a plus

- Having aviation, travel or hospitality industry experience, project management is a bonus, but not a requirement.

- Regional/ multi-market experience would be a plus.

Skills:

Marketing Campaigns, Media Platforms, Social Media