Job Description

POSITION SUMMARYThe Senior Digital Paid Media Specialist reporting into the Tenet Strategic Marketing Group (TSMG) will support the digital media buying activities specific to Paid Search for Hospitals and TPR (The Physician Resources / Doctors) campaigns of Tenet Healthcare. He / she will support planning, execution, monitoring and reporting of the paid search strategy to drive qualified leads. He / she has strong interest in exploring and applying modern day media platforms (specifically paid search). This role will have a 360-degree coverage when it comes to strategy contribution, timely executions and insightful paid search reporting.Required Technical Skills

• Experience in Google Ads manager and any SEM software such as Sprinklr, Skai, DV360, Adobe

• Strong grasp of the Digital Marketing landscape and how paid search plays a pivotal role in the marketing efforts across all channels and platforms

• Exhibits a high degree of comfort with SEM and have been active users and/or administrators of google SEM accounts

• Up - to - date with the latest best practices in paid search marketing

• Comfortable with managing multiple campaigns and keyword ad groups and handling budgets of $1MM+

• Ability to run additional media in Google platform, such as display, YouTube, and performance max campaigns

• Able to work with web and analytics team to create and track conversions via both Google Analytics and GTM

Required Education

• Bachelor's degree in Marketing / Digital Marketing, Communication Technology, Psychology or Math

Required Experience

• 6 - 8 years of related work experience crafting digital media plans

• Paid Search Buying experience for Hospital / Healthcare systems or Healthcare brands or equivalent

• Worked for multinational media buying firms or have been part of an in-house digital media for e-commerce websites

PREFERRED CERTIFICATIONS/LICENSUREGoogle Adwords and Google Analytics certifiedJob Type: Full-timeSchedule:

• Night shift

Experience:

• Paid Search Buying for Hospital / Healthcare: 6 years (Required)

Application Deadline: 08/04/2022
Expected Start Date: 08/08/2022