Job Description

The Senior Marketing Manager role will be responsible for ensuring the Risk Intelligence marketing strategy of LSEG is activated with maximum impact and relevance to our customers and accounts in their respective markets, through design and delivery of end-to-end tactical marketing programs.

Key responsibilities

Marketing strategy \xe2\x80\x93 be the voice of our marketplace, our segments and our customers.

Collaborate with senior stakeholders from the Product, Sales, Strategy and Business Development teams in partnership with the wider Business Marketing team, to effectively define and articulate our Risk Intelligence

Partner with other Corporate Affairs and Marketing team to ensure global marketing alignment and customer representation in the Product Lifecycle Management process.

Work with other Business Marketing members to challenge the thinking on what customers want, how they buy individually and as organization types and which marketing channels are most effective at engaging them.

Prioritize and support target customer segments, proposition, product and service priorities, core engagement channels and themes.Marketing campaign planning and content development \xe2\x80\x93 translate strategy into meaningful opportunity.

Translate growth and retention targets into specific and impactful marketing programs for target communities and key workflows, tightly interlocked with the Product, Sales, Strategy and Business Development teams to drive retention and commercial opportunities.

Oversee and manage the marketing budget for the business areas aligned to a holistic and individual customer segment marketing plan.

Propose campaigns that will help promote Risk Intelligence business priorities, driving awareness, opportunities and sales \xe2\x80\x93 and position us as innovative solutions provider in the market.

Ensure there is targeted messaging that is compelling, differentiated and aligned to customer workflow, ensure this is scaled throughout all internal and external marketing activities globally.

Support development of content for core business areas to deliver on marketing programmes

Work with internal and external partners to develop and deploy relevant marketing content for key campaigns and programmes

Partner with the Digital team to ensure desirable customer experience across product, web, communications and more.

\xe2\x80\x8bMarketing performance and contribution

Set clear standards and monitor metrics to report on ROI and course correct based on learning as required.

Analyse sales and market metrics, forecast market trends and research market to identify new opportunities.

Work closely with centres of expertise across the Marketing and broader CAM function to provide a holistic view of plans and performance.

Manage the analysis of customer and market data, driving insight back into the marketing strategies and plans to course correct as needed.

Skills and requirements

Experience of B2B marketing planning and delivery

Good relationship management skills to satisfy a wide range of internal and external stakeholders with different priorities

Strong ability to learn, listen and collaborate

Receptive to feedback and invested in personal development

Experience supporting the development of tactical marketing planning, with a knowledge of the end-to-end process

Excellent attention to detail and accuracy

Strong oral, written, and verbal communication skills, with the ability to present and communicate complex information to all levels of the organization.

Strong understanding of data and insight analysis, knowing which metrics to pinpoint and use

Strong collaboration skills and ability to negotiate through a diverse and global matrix structure

Customer centric approach and focus

Excellent project management skills and a proactive approach

Confidence to bring fresh ideas and an innovative approach to interpret marketing strategies

Ability to handle multiple projects at once

Focused on outcomes, not outputs

Demonstrate a \xe2\x80\x9clearn it all\xe2\x80\x9d approach \xe2\x80\x93 building strong understanding of industry themes, market dynamics, customer challenges and LSEG solutions.

Experience of using marketing platforms and systems.

Independent and creative thinker who can bring new ideas and perspectives to existing products.

Results-oriented and customer-oriented mindset

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone\xe2\x80\x99s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants\' and employees\' religious practices and beliefs, as well as mental health or physical disability needs.

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