Job Description

COMPANY DESCRIPTION
As Singapore’s leading supermarket retail player and a household name close to all, we have grown with you over the years. It is now your turn to grow an exciting new career and fulfil your aspirations with us. Join us as we embark on a journey to make lives better for our customers, community, environment and employees. At NTUC FairPrice, we offer you more than just a job. We are committed in giving our employees a rewarding career through comprehensive development opportunities. We promise a wonderful workplace culture with ample opportunities for growth at different levels of your career. Every of our 10,000 employees across Singapore is important. If the prospect of working in an organization at the forefront of retail technology and innovation excites you, look no further. Grow your career with us today and make a difference. .
DESIGNATION : Sr/Executive, Performance Marketing

RESPONSIBILITIES
We’re seeking a paid marketing executive who is highly motivated self-starter who thrives in a team environment and is excited to build and support our in-house performance marketing team. This is a unique opportunity, your task will be to further the day-to-day marketing strategy through executing new performance and paid marketing strategies that add new customers and retain them through online pay-per-click and cost-per-acquisition campaigns in Facebook, SEM/ SEO, Programmatic, Affiliates.

• Take full ownership of one of the key accounts for a FairPrice Group’s business unit.
• Work with the team to hypothesize, conceptualize and executive campaigns with a focus on delivering efficient return on ad spend, and lowering customer acquisition costs
• Set up new accounts, campaigns and ad groups/adsets
• Write relevant and engaging ad copy
• Monitor and analyze performance overall against traffic, CPA and ROI goals and continually make and implement recommendations for optimization and ongoing growth
• Brainstorm new and creative growth strategies with the wider team
• Conduct A/B tests and experiments, track and measure performance in order to support or disprove assumptions
• Lead all paid channels including overall strategy, producing traffic generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plan.

QUALIFICATIONS

• BS in Computer Science, Information Systems, Business or related technical field, or equivalent practical experience with less than 3 years of relevant experience.
• Highly data-driven, proficient in Excel and loves making sense of numbers
• Technically savvy and loves to push technological boundaries.
• Enjoy the challenges of a fast-paced, high-stakes eCommerce
• Excellent interpersonal and communication skills
• Team player and ability to collaborate and work effectively with a variety of stakeholders
• Self-starter and able to deal with ambiguity

• Additionally, for experienced candidates

• Proven track record of managing paid media, including SEM, paid social, programmatic, and affiliate channels)
• In-depth knowledge of targeting capabilities, custom audiences and lookalikes, networks and ad formats.
• Experience driving growth and showing results in a related industry or e-commerce/food delivery with Web / App presence.
• Proven ability to oversee marketing technology, customer journey, multi-touch attribution, and cross- channel ad sequencing
• Experience designing and implementing A/B and multivariate tests

OTHER INFORMATION
Work Location: NTUC FairPrice Hub, 1 Joo Koon Circle