Job Description

We are looking for a Strategic Event & Marketing Specialist to drive the planning and execution of impactful marketing events that align with our brands objectives. In this role, you will develop event strategies, oversee end-to-end execution, and optimize event marketing efforts to maximize engagement and business impact.Key Responsibilities:Event Strategy & Planning

• Develop comprehensive event strategies aligned with marketing goals, brand positioning, and target audiences.
• Define event themes, objectives, and success metrics for different campaign phases.
• Analyze market trends, industry shifts, and competitor events to refine strategies and maintain a competitive edge.

Event Conceptualization & Planning

• Lead the creative development of event themes, formats, and content strategies.
• Prepare detailed event proposals, including budget allocation, staffing needs, and execution timelines to ensure feasibility.

Event Execution & Project Management

• Oversee event setup, logistics, and coordination with internal teams and external vendors.
• Manage all execution phases, from venue setup and procurement to staff training and on-the-ground troubleshooting.
• Control budgets by optimizing resource allocation, monitoring expenses, and ensuring event objectives align with financial constraints.

Event Marketing & Promotion

• Develop and implement promotional strategies to maximize event visibility and participation through digital and offline channels.
• Create compelling marketing materials, including social media content, email campaigns, posters, and video promotions to engage the target audience.

Event Performance & Optimization

• Establish metrics for measuring event success, including attendance, engagement, and conversion rates.
• Utilize analytics tools to evaluate event effectiveness and generate data-driven insights for continuous improvement.

Who You Are:Educational Background

• Bachelors degree in Marketing, Advertising, Public Relations, or a related field.

Experience & Expertise

• Minimum of 3 years of event planning and execution experience, with a track record of managing large-scale events successfully.
• Experience in event marketing across diverse industries, with a preference for internet and financial sectors.
• Exposure to Web3 industry events is a plus.

Skills & Competencies

• Strong expertise in event planning, logistics, and execution across various event formats.
• Proficiency in project management tools such as Gantt charts and event management software.
• Strong copywriting and design skills for creating engaging promotional materials; familiarity with design tools is a plus.
• Experience in using data analytics tools to measure event outcomes and optimize future strategies.

Personal Attributes

• Highly creative, with a knack for conceptualizing unique and engaging event experiences.
• Excellent organizational and coordination skills, with the ability to lead teams and manage resources effectively.
• Strong communication and problem-solving skills for seamless cross-functional collaboration.
• Ability to work well under pressure and adapt quickly to challenges during event planning and execution.

Futureleap Pte Ltd