Job Description

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Publicis Media is comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.



The Strategy Director is a senior role in the team to drive growth, innovation and transformation based on deep understanding of client category needs and human insights.

We are looking for a seasoned strategy expert who is adept in understanding how brands win in the platform world. You'll be amazing at weaving together client- and pitching-winning media strategies, demonstrating an intimate understanding of how consumers interact with channels, digital publisher and engagement platforms. You'll join the strategy Communications Practice, with outputs that blend Digitas capabilities to deliver integrated platform ideas and connected campaigns. The successful candidate will therefore possess a broad spectrum of experience in communications, media and engagement strategy.

The Strategy Director is a 360 thinker and effectiveness champion, who focuses on how to most effectively solve clients' business challenges through an orchestrated system of paid, owned and earned touchpoints. The Power of One approach is collegiate and thrives on diversity; Strategists work with client leads, planners, creatives, data scientists, experience designers and solution consultants. At the inter-section of technology, data and creativity we believe we can offer more meaningful connected experiences between brands and people.

You will unlock growth opportunities and create industry-inspiring innovative executions. You will empower interdisciplinary teams to lead ideas into new non-traditional connection points while balancing needs for traditional media, where the target audience, brand and the idea intersect to create the greatest impact, especially across APAC.

Your responsibilities:

• Analyzing a variety of data-centric resources to develop multi-faceted insights into consumers' media consumption and audience development that fuels decision-making and guides the development of a coherent and effective media plan.
• Applying extensive platform expertise spanning publishers, mobile, social, native, entertainment (etc) to map consumer experience journeys and identify high impact moments for brands to connect through media-fuelled creativity.
• Crafting stories based on how consumers are interacting with their devices and other technology to reveal how brands can better connect with their consumers
• Translating top-down global strategies to consider regional nuances, as well as defining bottoms-up approaches and playbooks that influence global go-to-market.
• Partnering with relationship leads, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative ideas and programs, resulting in smartly-mapped marketing tactics that deliver on stated goals.
• Supporting the performance manager with media planning outputs, ensuring they align with strategic recommendations and represent consistently high standards
• Actively engaging with the Singapore strategy community, forming initiatives to develop, products, IP, skills and knowledge.
• Supporting recruitment activities within strategy aligned to the business plan.

• 8+ years of relevant agency and strategic experience, of which at least 4 years should be in media and communications strategy - brand-side experience will also be considered.
• Exposure to a variety of industry verticals with depth and breadth of expertise in one or two categories. Specific media strategy experience in Travel, Hospitality and Tourism would be beneficial.
• A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools to uncover the data and insights that drive strategic communications planning and implementation.
• A connections strategist with working knowledge of cross-channel POE media, who is adept at innovative channel selection and role definition to create the synergy between conceptual ideas, segmentation models and the possibilities of execution.
• Creative problem-solving skills, both on a conceptual level in defining the tension and strategic vision, and a practical level in shaping scopes, plans and operations.
• An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change.
• Bachelor's degree or equivalent
• A working knowledge of dynamic creative decisioning and management
• An understanding of how POE media integrates with broader data and technology platforms like DMPs, CRM, marketing automation tools, and CDPs.
• Ability to traverse the intersection between paid media and search and customer experiences and relationships.