Job Description

Theater Category Manager - Displays & Docks

Description -

HPs Personal Systems Category is the primary interface in between the global product development teams (GBUs) and the local revenue generating organizations (Markets) and drives the product offering and sales enablement. The Displays & Docks global team manages HPs portfolio of computer monitors across the Commercial and Consumer segments, as well as the Commercial docking stations, both product categories which are essential to the hybrid life experience across the world for optimal visualization and seamless connectivity at home, in the office and on the go.

What a Displays & Docks Theater Category Manager (Asia Pacific Japan) in Singapore does at HP:

The Displays & Docks Theater Category Manager is the federating and value-adding point of contact for the Markets into GBU and Category product lifecycle management colleagues, and vice-versa, and drives rolling four-quarter action plans across the 4P pillars.

ENGAGE

• Market intimacy - Build and maintain an intimate understanding of Market dynamics (customer insight, distribution, competition, cultural and economic specifics, demand landscape, purchasing behaviours and journeys), and regularly educate the rest of the organization on Market specifics.
• Product mix - Understand Market landscape by monitoring product mix and performance, as well as competitive positioning thanks to market data analysis. Maintain product knowledge at an actionable level by attending training sessions together with in-Market representatives and sales community members.
• Orchestrate - To enable effective collaboration, organize and facilitate regular cadences and maintain a fruitful and efficient working relationship with Market leads, Category product lifecycle managers, and GBU stakeholders, to lead for growth with motivated field teams and backend technology and product experts.
• Escalations - Manage current product-related escalations from Markets (e. g. specials and derivatives such as deal enabling configurations, timing changes, cross-category solutions), and drive to resolution working closely with Technical Consultants, Category product lifecycle managers, and GBU experts.
• Facilitate best practice sharing across Markets.

ENABLE

• Product launch - Support regional new product introduction (NPI) with enabling functions (demand planning, supply chain, pricing, marketing) by ensuring launch needs are met, delivering cross-touchpoints training, and drive adoption of special derivative products and solutions. Influence launch forecasts, working with Lifecycle Managers.
• E&O optimization - Influence short term inventory to help deplete stock and motivate end-of-life and lifecycle extension decisions to minimize excess and obsolescence costs.
• Ecosystem - Identify attach opportunities, recommend optimal solutions, deliver better together experiences for customers.
• Constantly seek efficiencies through process improvement and structuration of the activity

GROW

• Demand - Thanks to continuous attention and interaction, proactively anticipate needs and opportunities and reactively provide solutions. Identify and articulate additional demand opportunities and support needed, for both attach (e.g. primary equipment, connected to HP PCs) and standalone (e.g. connect to non-HP PCs, expansion, and renewal) businesses, and project-manage actions and decisions towards timely delivery of solutions. Drive execution of growth initiatives across the portfolio and segments.
• Funding - Optimize in-Market usage of GBU rebate and incentive funding together with Business Management.
• Field presence - Contribute to regional/country events with customers and channel partners to positively impact demand.

• Gain mindshare for Displays & Docks internally and externally.

Key metrics

You will be measured on market share and financial performance, optimization of the portfolio, Market satisfaction and deals enabled, success of growth initiatives, uptake of derivative products, volume forecast accuracy, contribution to the HP ecosystem, and demonstration of putting the HP values to work.

Individuals who do well in this role at HP, usually possess:

• 7yrs+ IT/CE product management, sales, or business development experience
• Master-level engineer/business degree
• Corporate, SMB, and consumer segment experience (use cases, purchasing process, distribution channels).
• Familiarity with IT technologies and systems

• Fluent English and excellent command of Chinese (Mandarin) - Any other regional language a plus
• Highly knowledgeable of product/solution family and the business needs of the target customers.
• Demonstrated knowledge of general marketing function either through education or work experience.
• Project management and self-organization
• Business acumen and a good sense of numbers
• Data analysis and reporting
• Ability to lead through complexity and fast-paced environments. Reactive and fast.
• Takes initiative and proactively anticipates solutions to potential issues.

Sustainable impact is HPs commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision - to create technology that makes life better for everyone, everywhere.

HP is a Human Capital Partner - we commit to human capital development and adopting progressive workplace practices in Singapore.

#Li-Post

Job - Marketing

Schedule - Full time

Shift - No shift premium (Singapore)

Travel - Not Specified

Relocation - No

EEO Tagline -

HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.

HP