Job Description

Key Job Accountabilities:

Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship.

Collect and analyze consumer and market insights and competition strategies to make recommendations to management Implement new launches, maintain growth in pillar products and animate core catalogue Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences Adapt communication material (imagery, digital, point of sale) Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) Manage A&P budget and ensure sales forecast accuracy Effectively prepare clear messages for senior management

Key Skills:

Market & Consumer Insight

Identifies market drivers Translates trends and consumer knowledge into meaningful insights

Brand Development

Thinks brand strategy Imagines disruptive products & services Develops integrated campaigns that work Integrates retail & shopper expertise

Activation Excellence

Delivers excellence with agility and rigor Integrates sustainable, business consciousness

Collaborative Leadership

Creates collaboration for bigger success Shares & leverages best practices

Requirements:

University graduated or above, preferable in Business, Marketing or related discipline Minimum 3 years of relevant marketing experience Good knowledge of beauty products/categories Experienced in research and market data analysis Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers is a plus Fluent in English and Mandarin preferred due to communication with China vendors/counterparts Willing to learn, goal-oriented, able to work under pressure - role cover multiple regions * Good communication and interpersonal skills