Job Description

What the role is:To creatively and analytically design and develop products/services with deep understanding of the visitor needs, while solving business problems in order to offer a seamless and delightful Singapore experience to visitors.You will be part of the User Experience Center of Excellence that seeks to enable STB\'s One Singapore Experience vision, to deliver quality experiences for our visitors while supporting tourism businesses as a living lab for innovative ideas and concepts for a vibrant tourism ecosystem. You will also support the development of STB\'s Design Thinking capabilities, enabling officers to adopt a user-lens when designing the end-to-end experience.What you will be working on:Strengthen the One Singapore Experience visionDrive in-depth user research for key user segments and key marketsAnalyse and synthesise research findings to propose recommendations/opportunities and co-create solutions with government agencies and key industry partners.Develop user experience and user interface of the POCs (proof of concept) with respective product owners, with the aim to test and trial so that POCs can be scaled up as products or platforms in the futureSupport Interagency Collaborations and the International Traveller Service JourneyDrive collaboration across government agencies to re-imagine the key experiences such as immigration, tax refund, navigation etc to achieve the One Singapore Experience visionManage the key POCs/pilots in order to test bed innovative experiential and technology solutions to drive the evolution of the visitor journeySupport STB\'s Design Thinking Capabilities DevelopmentDrive User Education and Engagement via EDMs, KopiTalks and relevant marketing and communication initiativesSupport thought leadership and mandatory Design Thinking training for the whole of STBMain Responsibilities:Understand business requirements, product specifications and user psychologyIdentify users\' needs and understand how users consume and navigate experiencesCarry out assessment of existing experiences and identify areas for improvementPlan and conduct primary and secondary research to identify gaps and opportunitiesBe able to drive and facilitate internal/external experience design workshopsAssist with experience design strategy to define experience outcome, measurement and executionPlan and develop concepts, blueprint design (user flows, sitemap, sketches or wireframes etc) and low or high fidelity prototypes to storyboard, test out and communicate to various partnersDefine the right interaction model and evaluate its successFind creative ways to solve UX problems (e.g. usability, discoverability)Present and communicate insights/solutions in order to help shape long-term product/experience strategyKeep abreast of competitor products and industry trendsSupport UX capability development by designing and running in-house UX courses/trainings/sharingWhat we are looking for:Demonstrates creative, technical and analytical skills, and also possesses a strong knowledge of user-centered design best practicesAdaptabilityKnowledge of /experience in marketing, cognitive science, psychology, or information science, with a solid understanding of user experience designKnowledge of quantitative and qualitative user researchPlan and conduct experience audit, interviews, user surveys, card sorting and usability testsDesign and execute studies into user behaviour and attitudesFluent in user-centered design best practicesStrong attention to detailExcellent story-telling, presentation and communication skillsEmpathy and curiosity. Capability to understand or feel from user\'s point of view.Ability to collaborate with different teamsGood organisation and project management skillsBusiness know-how: Understanding of business metrics and the ability to translate company goals and objectives into digital experiencesKnowledge of industry tools: Presentation programs (Keynote, Powerpoint); UX design programs (Sketch, Adobe); Prototype tools (Marvel, InVision, Adobe XD); analytics tracking tools (Google Analytics, etc.)5 years or more of UX design experience. Preference will be given to candidates who have experience designing complex solutions for complete digital environmentsPossesses a recent portfolio of creative design and UX deliverablesAbout Singapore Tourism Board:The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore\'s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Our success comes from working as one STB team in an environment of trust, openness, fun and care. What can you expect as part of #TeamSTB? \xe2\x80\xa2 Professional and Personal development: We provide structured training and initiatives aimed at equipping you with a well-rounded set of competencies to excel in your career. \xe2\x80\xa2 Staff benefits: We offer flexible work arrangement, family care leave and wellness programmes to enable you to achieve a healthy level of work-life effectiveness. Award-winning Workplace \xe2\x80\xa2 Public Sector Employer of Choice: (2nd) 2014, 2nd (2015) and 1st (2016) \xe2\x80\xa2 Singapore\'s Top 100 Leading Graduate Employers: Winner - Hospitality, Leisure, and Tourism Sector (2021) \xe2\x80\xa2 NS Mark (Gold) Accreditation For more information on STB, please visit https://www.stb.gov.sg.

Singapore Tourism Board