Job Description

\xe2\x80\x8bAbout Maneuver:

Maneuver builds and scales hyper-growth health and wellness e-commerce brands. Our goal is to elevate quality of life with functional supplements. Over the last 5 years, we started and grew our health and wellness brand from zero to $100M+ in annual revenue, serving more than 2,000,000 customers worldwide and counting. This has brought recognition by The Financial Times ranking us 12th among Asia Pacific\xe2\x80\x99s High-Growth Companies in 2023. Within Singapore, The Straits Times and Statista ranked us 4th among the fastest-growing startup companies.

As we continue towards our vision of building a billion-dollar portfolio of brands and products, we\'re looking for talented individuals to join the family.

Key Scope:

Lead creative testing strategy, brand direction & advise product design. Oversee production standards and spur innovation in graphic, video direction. Introduce new creative tests and support systems building with the creative manager & copy lead.

Responsibilities:

Research:

• Understand customer psychology (fears, pains, desires, beliefs, motivations etc), bring them into our advertising through visual avatars/models.
• Study competitors/industry/beyond our industry to understand logic for their tests, formats, styles and recreate them for internal use.

SOP Creation:

• Maintain & grow collateral/library, easy organisation and depth of knowledge, support with swipes/references training/ coaching if necessary.
• Develop frameworks to visually communicate the differentiation/benefits for our line of products.
• Create visual templates/briefs/tests/optimisation guides for new references, winning ad formats and iterations of them.
• Tweak templates/references/ optimisations/cheat sheets in response to test results.
• Create ready to go \xe2\x80\x9claunch kits\xe2\x80\x9d/playbooks we can use to quickly create ads/landing pages/labels/emails for new products.

Management, Production & Performance:

• Work with designers and editors during final review of ad creatives before they launch.
• Review test results with Media Buyers, Copy Lead & propose next course of action/iteration.
• Improve internal creative capabilities with AI and other tools/platforms.
• Lead hiring & management of new creatives (with stakeholder alignment).

Extendable Scope:

• Set up capabilities and processes for internal in house production including directing photoshoots, video/30 sec commercials.
• Support content creation/ partnership strategy amongst influencers, health experts and other partners.

Work Arrangement:

• This is a Full time role.
• We work 10 AM to 7 PM SGT(GMT+8) Monday to Friday.

What do we expect from the candidate:

• 4+ years experience managing the creative testing for D2C e-commerce beauty or wellness brand.
• Strong visual direction, ability to identify patterns, trends & develop innovative test ideas.
• Quick at analysing and breaking down competitor ad psychology and modelling from core ideas.
• A portfolio that demonstrates strong graphic design, package, and/or brand identity. Assessed on creative excellence, design system thinking, storytelling, typography and technical execution.
• Highly empathetic, able to put yourself in someone else\xe2\x80\x99s shoes to see the world from another lens.
• Values data & performance equally behind what is creative or aesthetic.
• Has a ready to go playbook to start applying several new test ideas to any brand (statics, GIFs, video).
• Self-starter, leader and ability to form great working relationships with peers.
• Up-to-date with latest trends and advertising best practices.
• Keen eye for detai.
• Great at organisation, project management and documentation.
• Highly skilled in Adobe Illustrator/InDesign and Photoshop to execute projects with excellence. Working knowledge or better of other Design software, such as After Effects, Premiere, Figma.

Creativepool