Job Description

Overview of job

Wavemaker is an agency of GroupM, the world\xe2\x80\x99s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Associate Media Manager to join us in the integrated media team. In this role, you will drive strategy and innovation in communication planning, own campaign development and lead key clients\xe2\x80\x99 relationship. You must possess strong working experience of how traditional and digital channels interplay in the Singapore media ecosystem with a proven track record in the development of innovative and effective campaign solutions for this market. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Associate Director

3 best things about the job:

• Working with a high performing integrated media team to drive best in class channel planning and ROI for well-known local retail chain and renowned international brands.
• Hone leadership skills through building and leading operation excellence for the team.
• A culture built on collective energy, passion, collaboration and support.

In this role, your goals will be:
In three months:

• Build good rapport with clients. Proactively participate in meeting discussions with clients and agency partners.
• Acquire a good understanding of Wavemaker planning framework and how it can be applied to build an effective campaign strategy and channel plan.
• Own projection management, ensure smooth workflow and clients and team members are up to speed on all tasks.
• Rigor in setting and tracking campaign KPIs. Ensure effective and accurate optimisation and delivery of performance utilising all relevant internal teams, agency processes and tech.

In six months:

• Establish credibility by applying understanding of clients\xe2\x80\x99 category/competitive landscape and marketing priorities in day to day work. Actively lead meeting discussions with clients and agency partners.
• Holistic thinking is carried across channel planning, including how paid owned earned interplay in the communication ecosystem.
• Direct and mentor the team to drive operation excellence throughout project implementation.

In 12 months:

• Build trusted advisor relationship with clients. Able to support the broader strategic output for clients\xe2\x80\x99 marcom needs.
• Fully competent in developing and articulating a compelling strategy/approach to successfully sell in new initiatives to drive incremental revenue.
• Lead and direct all team members to support in the development of channel plans and creative solutions that are planned holistically with the broader media mix.

What your day job looks like at Wavemaker:

• Develop compelling campaign solutions including consumer and category insights, strategy, channel recommendation.
• Drive strategic and tactical innovation across traditional and digital platforms.
• Hands-on project management \xe2\x80\x93 collaborate with media owners, agency partners and internal specialist teams to ensure all deliverables are met/launched on time.
• Evolve use of measurement systems to provide greater insight into ROI of media plans and ensure the team deliver on agreed KPIs.

What you\xe2\x80\x99ll bring:

• Strong working experience of how traditional and digital channels interplay in the Singapore media ecosystem
• Innovative and effective campaign solutions
• Leadership skills in building and leading operation excellence for the team

Minimum qualifications:

• Currently living/working in Singapore.
• For Manager role, you must have at least 5-6 years of working experience in a media or digital agency where your key function includes the development of campaign/channel strategy. For Associate Manager role, at least 3-4 years\xe2\x80\x99 of experience in the same capacity.
• A creative thinker who constantly seeks new ideas/inspirations to bring fresh perspectives to client work.
• A confident communicator and eloquent in presenting/selling-in ideas to clients and agency partners.
• Working knowledge of digital buying and trading tech including ad-servers, verification tools and DSP/DMPs etc.
• Only candidates who meet all of the above criteria will be considered.

More about Wavemaker We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world\xe2\x80\x99s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it\xe2\x80\x99s not easy, but if it\xe2\x80\x99s in you, we will get it out of you. Our 7,600 people across 90 markets provoke growth for some of the world\xe2\x80\x99s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

• deep knowledge we have of our clients\xe2\x80\x99 business
• confidence to challenge what\xe2\x80\x99s gone before
• the support to go further than we thought possible

We are a part of GroupM, WPP\xe2\x80\x99s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn
About Singapore GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers\xe2\x80\x99 needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. As the largest media investment management company in Singapore with over 41% market share (Rema) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.