Job Description

The candidate will be responsible for the business development activities for the Workplace Banking department.
Workplace Banking provides Consumer Financial Services to the staff of our corporate customers as well as corporate solutions to employers.
1. Strategic Acquisition Planning
- Develop and execute customer acquisition strategies by understanding customers needs, focusing on acquiring new-to-bank customers.
2. Data-Driven Acquisition Strategy
- Collaborate with analytics team to identify prospects and improving acquisition strategies.
3. Customer Onboarding Optimization
- Cross-sell client value proposition to acquire new-to-bank customers by curating events (eg Lunch Talks, Staff Bazaar) at their workplace. To promote take up of 360 accounts for salary crediting and/or other Personal Banking / Premier Banking products such as CASA, cards, personal loans, secured loans.
- Lead initiatives to streamline and enhance customer onboarding/engagement journey and develop acquisition touchpoints. Focusing on optimizing customer experience and conversion rate.
4. Partnership Development
- Journey along with existing customer, identifying customer needs and provide enhance product offerings.
- Manage the relationship with the corporate customer. Encourage ongoing and recurring business engagement and opportunities.
5. Cross divisional Collaboration
-Manage the relationship with the various channels at OCBC Bank Global Corporate/Commercial Banking and get warm referrals to their corporate customers.
-Manage the relationship with the Branch Banking network to help build ecosystems via our Community Banking initiative.
Qualifications
Requirements
- Degree or Diploma required.
- Good business development acumen.
- Prior relevant experience in Workplace Banking or B2B is preferred.
- Prior experience in corporate banking, corporate insurance or corporate client solution is an added advantage.
- Good effective communication skills, analytical and logical thinking.