Job Description

Position Summary

The Account Director is part of the team working across two key APAC accounts out of the Singapore Hub in local and regional capacity. This role primarily focuses on an exciting global consumer electronics client and finance client, both leaders in their categories.

Working closely with APAC Business Leads, and in consultation with the activation leads, and with UM Studios (IPG Mediabrands' creative and content arm), the role is responsible for helping to drive and deliver thought leadership, capability development, innovation initiatives, strategic planning, best practice implementation and regional operational excellence.

We are looking for an individual with the right balance of strategic thinking and operational experience, someone who can not only drive media performance and data/tech thought leadership, capability and innovation but can also operationalise the deliverables.

The ideal candidate will have had experience in integrated media planning, implementation and measurement. Ideally the candidate will have experience within the eCommerce/Direct to Consumer space to provide a strong point of view and input on the entire media ecosystem from Strategic Planning, key Vendor relationships, Optimised Implementation approaches and market leading measurement.

This is a hands-on role; it will involve developing market leading strategic approaches to social In partnership with global/regional team members. It will also involve ensuring strategy and best practice implementation as well as delivering on operational excellence in collaboration with internal APAC teams and local markets.

The ideal candidate will provide exceptional service to key clients, be a person with natural advisory ability who demonstrates personal initiative and drive, exceptional quality with timely delivery, attention to detail and professionalism in all aspects of work undertaken and overseen.

Key Responsibilities

In this role, you will be responsible for:

Working in partnership with global/regional team members to develop innovation initiatives across Social, Content and Data/Tech Activation.

Collaborating with local market teams to ensure the delivery of strategy and best practice implementation, and support any operational requirements across the Social sphere.

Managing and overseeing Social and Content trackers - including target setting, measurement tracking, reporting; across key markets.

Working in partnership with regional clients to drive forward, innovate and manage key global partners (Facebook, TikTok and Twitter) and implement JVP programmes, as well as proactively identify potential platforms in the region to partner with.

Desired Skills & Experience

Skills & Qualifications

7+ years' experience in strategy, planning, executing and managing digital campaigns. Experience with eCommerce is preferred. Offline planning and buying experience is a bonus

Ability to create bespoke solutions best suited to meet desired objectives through the full marketing funnel.

Experience in a media agency or an in-house digital marketing department is a must, as is experience leading and growing a team.

Excellent track record in building client relationships through consultancy and advisory of all things media strategy and tactics.

Able to put together presentations, has dynamic presentation skills with the ability to clearly link media and content strategies to clients' business ambitions and deliverables.

Able to build strong relationships with key media vendors with the ability to obtain access to betas, thought leadership, category/consumer insights etc.

Collaborative team player with strong communication and stakeholder management skills.

Our Desired Qualities

Strong influencer and leader particularly with key client stakeholders.

Is a confident, articulate communicator, able to give the client confidence of being at the forefront of digital marketing.

Has an ability to think strategically to address the clients' business ambitions and help solve a range of client problems.

Is able to advise clients and local markets on social tactical or implementational requirements.

Is progressive in nature, thinks outside for the bigger picture and has the desire to seek new ideas and/or new ways of thinking.

Is able to articulate agency services in a way that clients' needs are met and value added.

Works well in a team, collaborating with and supporting various team dynamics.

Holds themselves and others to high standards of output.

Self-starter who can work autonomously and remain composed under pressure.

About Us

A full-service media agency, UM strives to Futureproof our clients' businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists-over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM's global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn't be possible without our Better People.

UM's culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM's Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Curiosity: Our relentless curiosity drives relentless innovation.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about being a diverse agency where everyone feels motivated and supported.

Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Quicken Loans.