Job Description

Sanofi CHC Mission & Vision

At Sanofi CHC, we have one shared Mission - we work passionately, every day, to put Health in Your Hands, by making healthcare as simple as it should be and thus helping people help themselves. Our marketing philosophy is driven by this Mission and everything we do is centred around People; whether our consumers, customers, HCPs, or our employees and our CHC Brands that support them.

At a time when consumers are even more aware and concerned for their and their family\xe2\x80\x99s health, wellness and happiness, we are building trusted & loved brands that serve more than 1bn consumers worldwide and that have the opportunity to positively change lives, support healthcare systems and impact on the communities and society that we live in.

In order to do this better than anybody else, we have a bold ambition: to become the best Fast Moving Consumer Healthcare (FMCH) company IN and FOR the world, being the most Consumer-Obsessed, Innovative, Purpose-driven and Sustainable Consumer Healthcare company.

As a top 3 global CHC player, we also want to raise the bar higher as we have the Ambition to Grow and Perform even stronger and faster, ahead of the Market and as a critical enabler of our Play-to-Win corporate strategy, we are also building a fully standalone CHC business within Sanofi (separating the Business Unit from our Pharma company heritage), to create an agile and responsive organization to deliver our vision and mission.

That\xe2\x80\x99s why, we need the best talents to help us shape the future of CHC and be successful in our Mission, while sharing in our Challenger spirit of Driving Results, Differentiating where it Counts, Challenging each other to Grow & Enjoy the Ride Together



Job Purpose

Are you passionate about driving marketing and commercial effectiveness to unlock growth and want to use your analytical, digital and business skills to advance a Data-driven and Performance culture at Sanofi Consumer Health Care? Apply today!

AMEA accounts for almost one quarter of the GBU sales delivery, covering developed and developing markets from Japan to India. With 30% of the Region sales coming from our Global brands, such as Allegra, & Enterogermina and 70% from our local jewels such as EVE & Alesion in Japan, Lactacyd in SEA, Doliprane in Africa, Depura in India and Cenovis in South Korea & Australia, the successful candidate must have the ability to see this diversity as a source of growth to unlock, to accelerate our Region performance and help more people in AMEA.

The role of AMEA Performance Analytics Lead is suited to consumer oriented, performance driven candidates who are passionate about consumer healthcare and want to provide rigorous data-driven approaches to inform business strategy, business decisions and drive performance culture. The role, as part of the Region Brand & Innovation team, working with the Performance Analytics Lead will master the key data sources and provide a comprehensive view on performance as well as foresight to enable the Region Strategy, Brand activation strategies and Commercial excellence in execution.

Key Accountabilities

The Role:

• Provide accurate monitoring of sell-out performance across agreed KPIs (sell-out, e-commerce) at region, category and country level through regular monthly and weekly reporting. Strive for insightful storytelling while providing recommendations on reports\xe2\x80\x99 optimization and automatization
• Cooperate with various internal and external stakeholders to ensure accurate and consistent data management
• Use data to identify simplification opportunities and support the business with prioritization and focus, delivering maximum impact with the greatest simplicity
• Supports the clear, complete and unbiased view on performance connecting insights from multiple data sources (market, competition, brand, HCP, finance, commercial), delivers KPI tracking and performance monitors to drive strategic priorities and excellence in execution. This is even more critical for our Local brands, given the Region now has e2e accountability for their performance and pipeline.
• Supports regional performance review process via our Healthy Performance Team integrating and providing end to end performance understanding and articulation of opportunities and risks, proposing & following through on any actions needed to achieve objectives.
• Runs analysis and generates business insights to drive business growth and develop engaging growth stories, be it on sell out performance, customer, ecommerce or innovation to build confidence in our plans gaining traction.
• Drives A&P resource allocation optimisation through rigorous modelling across categories and geographies. Provides for actionable MMM recommendation (media, trade, market impact) to improve ROI. Leverages A&P optimizer, Lego as well as Brandlift studies. Partner with finance on resource allocation to ensure high level allocations are in-line with tactial directions from MMMs
• Supports and implements predictive accuracy steps for seasonal pathology (C&C, Allergy) through tracking, impact measurement and development of forecasting models in cooperation with Global Analytics, internal data scientists and external providers
• Challenges data/ analytics providers (internal and external) on assumptions behind data and models for better outputs

The Mindset:

• Growth & ROI driven, passionate about performance and marketing efficiencies
• Numbers and Data savvy \xe2\x80\x93 always look for data to build a perspective/ recommendation, thinks about cutting data through different angles to generate business insights
• Rigor on data quality & management
• Business-oriented mindset to drive business forward vs just looking at the past
• Curious about competition and benchmarks
• Able to connect multiple sources of information and put hierarchy behind information
• Open and able to experiment with new measurement approaches
• A passion for personal growth and ambition to grow into a lead role on Performance Analytics over time.

Transversal Relationships

• Zone GMs, Zone Brand & Innovation teams, Zone Commercial Teams, Zone Performance Analytics Teams ,
• Region cross functional team, Global CHC Business Intelligence and Analytics team

Ideal Background

Experience:

• Minimum 5 years of experience is desirable, preferably in healthcare or consumer sector in business intelligence or similar position requiring rigorous mastering of data analysis and reporting
• Strong prior experience in data analytics, able to manage all aspects of analytics process, managing a number of data sources, ensuring data quality, directing the work of analytics partners, generating and validating key insights and turning them into concrete actions
• Experience with various type of data including consumer, media and e commerce data (IQVIA, Nielsen, Kantar etc), as well as digital data (i.e. Google analytics) is a plus
• International experience, working at a multi country level is a plus

Qualification

• Education: Business School or Bac+5, Master\xe2\x80\x99s degree in quantitative discipline (economics, applied mathematics, statistics, data science etc) ie preferred

Functional knowledge or Ability to learn fast

• Deep Excel Proficiency: can do hands-on simple correlations or projections in Excel
• Proficiency in retail audit panels, sell in, sell out, causal drivers
• Marketing mix models techniques
• Forecasting innovation & category fundamentals
• Digital measurement foundations
• E-commerce performance and analytics experience is a plus

• Knows or learns fast various visualization software (Tableau, power BI, etc.)

Competencies

• Executional excellence to manage data and translate into actionable insights

• Strong analytical skills, action planning, and organizing, problem-solving and \xe2\x80\x98can-do\xe2\x80\x99 attitude
• Team spirit, persuasiveness & influence, highly collaborative with cross-functional partners
• Ability to be flexible and adapt quickly to evolving strategies and priorities

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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