Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.
Job Title
Analyst, B2B Marketing
Overview
Mastercard Data & Services encompasses Mastercard's offerings beyond the transaction, providing customers across industries and geographies with a tailored portfolio of solutions to address their business pain points.
Centered on data-driven technologies and innovation, these solutions include payments-focused consulting, loyalty and marketing programs, business experimentation through Test & Learn, and data-driven information and risk management services. With compelling offerings for financial institutions, retailers, telecommunications organizations, travel companies and more, our solutions enable end-to-end problem solving and add value to our customers.
The Data & Services Marketing team is focused on driving revenue growth through customer acquisition and retention by creating B2B thought leadership content, as well as building and executing global and regional multi-channel campaigns. This includes the planning and execution of B2B events, digital campaign design and execution, local campaign implementation and optimization, creation of sales materials (such as product narratives, case studies), creation of in depth whitepapers, reports as well as blog posts, and leads management. This role is specifically focused on supporting multiple markets in the Asia Pacific region including our South Asia business.
Analysts on the D&S Marketing team take an active role across these areas, including: shaping marketing strategy by region and by industry in conjunction with sales and product leadership, designing and executing end-to-end campaigns, measuring impact of marketing activities, and planning customer-facing events.
Role Responsibilities
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