Job Description

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Publicis Media is comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.



About PM Precision

PM Precision is a centralized team that exists to help our agency-embedded specialists in delivering holistic programmatic value to clients. Made up of a global network of product strategists, marketers, solutions consultants, activation specialists, operations, data scientists and more, we are the guardians of programmatic solutions dedicated to the advancement and increased adoption of technology and data to drive client effectiveness and media efficiency.

We strive to create the most innovative strategies across digital display, mobile, video and social media taking advantage of an arsenal of proprietary tools, technology partnerships and the weight of Publicis Groupe's bargaining power to make the difference.

The Role

A highly qualified analytics professional with experience optimizing multiple digital marketing channels, as well as leading projects & analysts to greatness, the Analytics Director is tasked with taking media & marketing analytics to the next level.

The ideal candidate will demonstrate a real passion not just for data, data management and technology but also for creative story-telling that scales understanding and results in tangible actions.

The Analytics Director will be responsible for defining the Precision advanced analytics road map for Asia Pacific markets with proven expertise in the field. The candidate must be hands-on with leading digital analytic tools to: provide insights on customer journeys across various digital platforms, analyze and optimize ROI on digital campaigns, conceptualize A/B testing, build digital specific segmentations on channel/purchase preferences, dashboard development, and collaborate on attribution methodologies.

Candidate must be client facing, have proficiency with Google Marketing Cloud and Adobe tech stack components, and have exposure to data visualization tools like Datastudio, Tableau or Datorama.

Key Responsibilities:

• Design & implement an Analytics and Insights roadmap for Precision, specifically relating to data driven strategy and activation with a focus on the productization of analytics as well as the technology and data infrastructure to deliver best in class analytics solutions.
• Architect group level solutions that drive excellence and efficiency within our analytics and reporting capability and which leverage best in class technology and software to drive results.
• Work with internal stakeholders to enhance analytic processes and develop new capabilities to increase real-time media allocation optimization.
• Own the analytics relationship with clients and agency teams for all aspects of standard and advanced analytics including attribution, media effectiveness measurement and digital reporting.
• Present to clients (and possibly prospective clients) on the value of analytics while exploring opportunities for the monetization of analytics products.
• Provide support in developing analytic responses to client strategic issues. Topics may include media mix modeling, cross-channel attribution, and strategic budgeting decisions, digital KPIs.
• Manage the Precision Analytics team to ensure that objectives are being met in a timely and cost-efficient manner and manage resources effectively.

• 8+ years of relevant experience using analytical methodologies to solve business, marketing, and media challenges
• Working knowledge in a statistical programming language (such as R, Python, Knime)
• Working knowledge with AWS and/or Google Cloud is highly desirable
• Experience in relational databases and high proficiency in using data querying tools (such as SQL)
• Understanding of digital media channels (such as programmatic, search, social)
• Experience designing and measuring media- and audience-based tests using test & control, A/B testing or multivariate testing approaches
• Expertise with advanced analytic techniques, such as multivariate regression analysis, Bayesian shrinkage, predictive modeling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, market mix and ROI measurement, data visualization, simulation and optimization.
• Comprehensive understanding of metrics: Media (e.g., impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.).
• Working experience with visualization platforms such as Tableau, Microsoft PowerBI or DataStudio
• Able to lead complex multi-dimensional engagements that combine agency services, data management and consulting
• Able to think strategically and articulate complex challenges and solutions to non-technical audiences
• Organized, structured and able to work against clear objectives and timelines. You are known for an optimistic "can-do" attitude
• Skilled at influencing without authority while navigating siloed organizational structure