Job Description

APJ Marketing Manager

Description -

We are seeking a passionate, driven, and experienced marketer to lead the Greater Asia, India and Greater China Industrial Print Marketing team. The ideal candidate is a Marketer with proven experience in driving demand generation, with measurable impact on pipeline and revenue contribution. They should be results-oriented and strategically skilled and can earn a seat at the business table, and know how to drive collaboration between Sales, Marketing and business unit.

What a APJ Marketing Manager does at HP:

• Overall accountable for optimizing the entire marketing mix of the region, for better return on investment.
• Support the business in strategic planning and execution of the end-to-end marketing plan, from driving awareness and demand, to managing customer acquisition and retention, through an insights-driven multi-step and multi-channel customer journey.
• A key priority will be to increase demand and engagement through nurturing and customer lifecycle marketing, by creating a coordinated \'always-on\' contact and content strategy for the whole customer lifecycle to boost conversion and retention.
• Optimize demand generation campaigns through relentless focus on data analytics & insights.
• Build the HP brand with positive impact on the target audiences through activities and content that breaks-through and creates emotional and rational connection with our customers.
• Work with channel and key resellers on co-marketing initiatives and campaigns.
• Strong and consistent alignment of marketing investments, strategy and tactics with key stakeholders (global marketing, country business and sales leaders).
• Deploy and manage the marketing budget with clear and measurable KPI\xe2\x80\x99s and metrics in straight alignment with the business.
• Drive a growth mindset and innovative culture for the team. Manage, coach, inspire and grow a team of marketers based in various countries throughout the two regions.

Individuals who do well in this role at HP, usually possess:

• Bachelor\xe2\x80\x99s degree in marketing, business or communications. Master\xe2\x80\x99s degree strongly preferred.
• 10+ years of marketing experience, with proven impact on the brand and sales revenue
• Minimum 3 years of experience managing teams of 3 or more associates.
• Experience in integrated campaign planning: deep expertise in digital marketing channels including social, programmatic, digital media influencer marketing as well as traditional channels, especially events and industry relations
• Deep understanding of CRM, customer lifecycle marketing and nurturing practices; experience with marketing automation platforms like Eloqua, etc.
• Business acumen and ability to influence, especially when working with senior level executives and sales audiences
• Data-driven and analytical decision making
• Have a strong customer/user-focused mindset
• Ability to manage multiple fronts in a fast-paced environment and tight deadlines

Sustainable impact is HP\xe2\x80\x99s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision \xe2\x80\x93 to create technology that makes life better for everyone, everywhere.

HP is a Human Capital Partner \xe2\x80\x93 we commit to human capital development and adopting progressive workplace practices in Singapore.

#Li-Post

Job - Marketing

Schedule - Full time

Shift - No shift premium (Singapore)

Travel -

Relocation -

EEO Tagline -

HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.

HP