ROLE DESCRIPTION AND PURPOSE
At BNP Paribas Asset Management, we are seeking a strategic and analytically-minded Digital Marketing Manager to lead digital marketing in Asia Pacific (APAC). The Digital Marketing function within the Chief Marketing Officer\xe2\x80\x99s global organisation is tasked with delivering the digital client experience, contributing to profitable growth through new and existing clients, and building strong relationships throughout the lifecycle of the client journey.
The Digital Marketing Manager role is a strategic role focused on demand generation \xe2\x80\x93 growing client segments, contributing to strategy, and planning and executing digital campaigns to achieve business objectives. The ideal candidate is an all-rounder with a client-first mind-set, a solid experience in social media, digital advertising, email and website management, with the ability to use data to track, analyse and improve performance. You will have the opportunity to be part of an innovative and client-centric team focused on building strong awareness and engagement with audiences globally.
The role is based in Singapore and reports to the Global Head of Digital Marketing.
KEY RESPONSIBILITIES
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