We're looking for a social media enthusiast to manage and expand the online presence of a digital platform. The candidate will be responsible for advocating the brand on social networks. Creating our product’s social persona and actively going out within the online community to connect with potential customers and advocate the brand. The candidate will play a critical role in curating and creating content for social media to meet our business objectives.
Responsibilities
Define social value proposition, brand voice & best practices for mass market
Identify new trends/developments & which social platform to use to reach the right audiences
Monitor and engage with users on all social media channels daily - including curating, crafting, posting, scheduling, measuring, analyzing, responding, listening, engaging and experimenting.
Communicate with content teams on trending topics and act on them to engage the community.
Manage social media with content and marketing teams to meet business objectives
Take a leadership role in cultivating social media conversations and engagement across all platforms
Online reputation management by responding to questions and complaints with a “customer first” mindset and flagging up/mitigating potential conflicts/issues
Utilize data to increase audience share organically
Requirements
1-2 years of Social Media management experience with an in-depth understanding on what works on the digital platform
Great written communication skills
Socially active using mediums like Facebook, Instagram, Twitter, Tik Tok, Reddit, LinkedIn
Is agile, communicative, a team player and have a helpful disposition to lead/guide other colleagues when necessary
Is inquisitive and enjoys the social media ecosystem by keeping himself or herself up-to-date with digital developments/tools, trending topics and conversations
Have a good understanding of social listening tools (Digimind, Meltwater, Sprinklr) and social media analytics
A good eye for design and the ability to source/create eye-catching content using Adobe Creative Cloud or any other relevant software
Have a winning customer-service approach and awareness to identify potential negative or crisis situation
Be able to work independently
Mediacorp is committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.
Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.