Job Description

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The successful candidate will have the opportunity to do meaningful work by leading the development and implementation of above-the-line, below-the-line, digital marketing and media strategies as part of integrated marketing campaigns to promote the adoption of healthy lifestyle in Singapore. This position reports to the Deputy Director, Branding & Corporate Marketing. Specifically, the responsibilities will include:

• Creating innovative, credible and targeted communications to influence the adoption of good health behaviours and to raise the profile of client\'s initiatives;
• Managing internal and external stakeholders to drive alignment and collaboration in formulating marketing strategies for the promotion and uptake of client\'s healthy lifestyle programmes, anchoring the strategy formulation on data and consumer insights, to contribute to programme KPIs;
• Planning and implementing go-to-market strategies including market activations to achieve desired outcomes and targets;
• Managing appointed creative, media, research, event management agencies and other vendors to ensure timely delivery of quality and innovative national campaigns;
• Conceptualisation and execution of social media and content strategies for healthy lifestyle programmes;
• Optimising brand recognition, user experience and awareness of marketing initiatives amongst target audiences;
• Planning, monitoring and managing campaign budgets and manpower resources to ensure cost effectiveness, delivery of campaign requirements and improvement in marketing ROI;
• Monitoring, evaluating and reporting campaign performance, providing analytical and strategic assessments, for continuous improvement;
• Performing supervisory role to experienced team members by providing feedback and guidance throughout campaign planning, execution and evaluation to achieve campaign KPIs and organisational impact.
• Ensuring the appropriate applications of the client\'s corporate brand by external partners
• Managing brand related projects which support the journey of HPB in enhancing the customer experience of the various touchpoints

Working Arrangement: Mondays to Fridays

Salary: $7000-$9000/Month

Location: Near Outram Park MRT

Job Requirements:

The ideal candidate is a highly driven and experienced 360-marketer with sharp strategic thinking skills and a flair for creativity. He/ She should possess:

• Relevant qualifications in Marketing, Business Administration or Communications;
• Minimum 8 years of proven track record in managing and executing large-scale integrated communications, marketing, branding, and event management in a B2C environment;
• Experience in managing a team;
• Strong project and interpersonal management skills;
• Excellent communications (spoken and written) and presentation skills to interact confidently across the organisation and with external stakeholders;
• Team player with ability to multi-task and succeed in a fast-paced matrix environment;
• Good knowledge and understanding of the public sector would be an added advantage.

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