Identify suitable markets for recruiting top international students based on knowledge of admissions and scholarship application trends and preferences of the Ministry of Education (MOE).
Formulate an outreach schedule, taking into consideration school holidays and examination periods, and identify top schools to reach out to principals and further education counselors.
Plan and coordinate marketing and outreach activities in new targeted countries while deepening penetration in traditional markets.
Establish and cultivate strong relationships with top schools through regular engagement.
Acquire market intelligence by closely monitoring political and economic changes in order to stay informed.
Devise effective marketing approaches for different overseas markets and adapt to changes on the ground.
Marketing and Event Management
Plan the outreach schedule for various activities.
Organize outreach visits to partner schools and coordinate with faculty representatives from colleges.
Host foreign visitors from partner institutions and handle walk-ins by prospective applicants and their parents.
Collaborate with marketing colleagues to create a compelling sales pitch and ensure that marketing collaterals are up-to-date and appealing.
Admissions application and selection
Understand the education systems in new markets and propose admissions selection criteria based on market practices, intake targets, and applicant quality.
Manage the issuance of offers, monitor acceptances, and handle appeals to meet the objectives of the MOE and NTU Management.
Analyze admissions statistics to identify market potential and changes in applicants\' preferences.
Supervisory
Demonstrate proficiency in administrative functions, including training new staff members.
Lead and develop a team of at least 4 support staff.
Engage in frequent brainstorming sessions with team members to improve work processes and leverage new marketing approaches.
Administrative
Support the Section Head in reviewing and updating admissions policies and Standard Operating Procedures (SOP).
Ensure the team adheres to policies and SOPs, particularly in handling sensitive information obtained during admissions.
Continually impress prospective students and their parents with excellent service.
Requirements
A degree from a recognized university.
At least 9 years\' relevant working experience in a higher educational institution or management of professional education programmes would be an advantage.
At least 6 to 8 years\xe2\x80\x99 supervisory experience and in managing a team with more than 1 direct report.
Prior experience in business development, partner and/or event management.
Proficient in MS Office applications and data analytics.
Good communication skills; both written and verbal with public speaking experience.
A strong collaborator \xe2\x80\x93 ability to work well in within the team and with key stakeholders.
Possess exceptional organizational skills \xe2\x80\x93 the ability to multi-task and meet tight deadlines.
Possess strong analytical, interpersonal and customer service skills.