Assistant Director / Senior Manager

Singapore, Singapore

Job Description


Responsibilities

  • Develop digital roadmap fo corporate digital platforms to support organisation objectives and ensure relevance to audience
  • Develop and oversee execution of digital marketing campaigns and ground activation strategies and campaigns for overall branding, products and services
  • In collaboration with our Human Capital Management team, develop recruitment branding strategies, online recruitment marketing, and execute ground activation campaigns
  • Lead the team in managing the organisation\'s digital platforms (including websites and social media pages) to drive performance and creating quality content that engages our target audience
  • Establish relationship with public healthcare and tech partners\' social media teams, identify opportunities for collaboration and cross-promotion with external stakeholders and leverage partner platforms to extend influence and reach
  • Monitor social media to spot trends and develop opportunistic content to gain greater online engagement
  • Work including external agencies on digital programmatic, search engine marketing, media buy and other activities to achieve growth in online performance
  • Stay abreast of social media trends and developments, competitor research, and monitor performance to gain contextualised insights for data-driven content development
  • Manage a small team of digital marketers
Requirements
  • A degree in a relevant discipline covering areas such as marketing communications and digital marketing.
  • At least 12 years of in-house or agency work experience in a similar capacity.
  • Accomplished in developing digital marketing roadmaps and strategies and managing digital platforms with proven track record
  • Accomplished in digital marketing analytics and metrics to track and analyse the effectiveness of the marketing plan against the strategy and objectives to gain relevant and actionable insights.
  • Experience in creating strong, engaging content for digital platforms
  • A strong communicator with the ability to network across the company with a diverse range of stakeholders and provide good service orientation.
  • Experienced in managing teams with a strong vision, organised, and meticulous
  • A positive team player with an ownership mindset.
  • Able to work independently with the ability to handle pressure under tight deadlines.
  • Knowledge of healthcare or technology industries would be advantageous. .

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Job Detail

  • Job Id
    JD1341826
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned