Job Description

Responsibilities

• Develop digital roadmap fo corporate digital platforms to support organisation objectives and ensure relevance to audience
• Develop and oversee execution of digital marketing campaigns and ground activation strategies and campaigns for overall branding, products and services
• In collaboration with our Human Capital Management team, develop recruitment branding strategies, online recruitment marketing, and execute ground activation campaigns
• Lead the team in managing the organisation\'s digital platforms (including websites and social media pages) to drive performance and creating quality content that engages our target audience
• Establish relationship with public healthcare and tech partners\' social media teams, identify opportunities for collaboration and cross-promotion with external stakeholders and leverage partner platforms to extend influence and reach
• Monitor social media to spot trends and develop opportunistic content to gain greater online engagement
• Work including external agencies on digital programmatic, search engine marketing, media buy and other activities to achieve growth in online performance
• Stay abreast of social media trends and developments, competitor research, and monitor performance to gain contextualised insights for data-driven content development
• Manage a small team of digital marketers

• A degree in a relevant discipline covering areas such as marketing communications and digital marketing.
• At least 12 years of in-house or agency work experience in a similar capacity.
• Accomplished in developing digital marketing roadmaps and strategies and managing digital platforms with proven track record
• Accomplished in digital marketing analytics and metrics to track and analyse the effectiveness of the marketing plan against the strategy and objectives to gain relevant and actionable insights.
• Experience in creating strong, engaging content for digital platforms
• A strong communicator with the ability to network across the company with a diverse range of stakeholders and provide good service orientation.
• Experienced in managing teams with a strong vision, organised, and meticulous
• A positive team player with an ownership mindset.
• Able to work independently with the ability to handle pressure under tight deadlines.
• Knowledge of healthcare or technology industries would be advantageous. .

Jobline Resources