Job Description

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.
The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.

Your role in a nutshell

• An ecommerce expert with in-depth working knowledge of Merchandising, Site Management and Conversion techniques.
• Work collaboratively with stakeholders with a growth mindset and the ability to create customer experiences that deliver efficient revenue at scale.
• Responsible for the delivery of the Ecommerce Merchandising Calendar in addition to the delivery of the Personalisation Strategy and Conversion Optimisation Roadmap.
• Deliver best in class experiences that support the ongoing optimisation of SG market and achievement of conversion targets.

More about the role

• Collaborate with Market partners to deliver key aspects of the Ecommerce business including website merchandising, site management, conversion rate optimisation and the personalization strategy.
• Quarterly Event Planning process – work in partnership with the Digital Hub leads and the Ecommerce P&P lead to shape definition of a commercial and promotional plan that supports P&L delivery. Provide input and feedback on proposed pricing, offers and promotions and delivery thresholds and customer delivery charges.
• Create monthly performance review and view on the previous month’s conversion performance to surface opportunities and challenges and use these to further shape a recommendation on the key focus areas for the months ahead.
• Work with the wider team to provide input into trading meetings, specifically informing the team about merchandising effectiveness and any immediate risks and opportunities.
• Leverage key metrics to quickly identify conversion opportunities across the site, working closely with global UX teams to recommend improvements.
• Deliver the following activity:
  ➢ Web Merchandising – work closely with the team to optimise current campaigns and content and plan the deployment of future activity, using data and agreed market timings and approved content to create and inform the Market level Merchandising Calendar.
  ➢ Conversion Optimisation – Develop the conversion frameworks (micro-conversion, stepped conversion, product classification) further and proactively use these with the team to put in place in channel and cross functional solutions. Produce analysis – simplifying complex data sets on an ongoing basis - to identify areas of concern and will use this approach to further refine and develop objectives and targets.
  ➢ Personalisation Strategy – using a structured methodology and through a series of tests and optimisation, work with the team to deliver against the Market level Personalisation plan. This will include a detailed testing plan for channels managed outside of the Ecommerce team – including Performance Marketing and CRM.
• Ensure that Ecommerce merchandising reflects the brand values and collaborate closely with the Head of Brand & Activism and Global Content Director to ensure that desired content, messaging and timings are accurately portrayed through Ecommerce merchandising.
• Support the ongoing development of the Market Personalisation Strategy with the objective of creating an integrated, seamless and personalised customer experience.
• Support the ongoing development of the Conversion Optimisation Roadmap. This will include definition of a series of activities and frameworks that will test and optimise conversion – including but not limited to micro-conversion analysis, stepped conversion analysis and the product classification system.
• Represent Ecommerce interests in cross functional projects to ensure that Ecommerce principles are incorporated.
• Engage with global industry best practice, forums and conferences and provide feedback on Ecommerce trends and opportunities.

What we look for

Experience

• Experience of working in a scaled, omnichannel environment.
• Experience of operating in an entrepreneurial organisation, with the ability to develop strong stakeholder relationships at all levels across all disciplines. Experience of working in a matrix organisation is essential.
• A leader who is also prepared to roll up their sleeves and be hands on in the delivery of the strategy - with the ultimate determination to make a positive difference to the company.
• Experience of leading a team to deploy outstanding online campaigns and content, improvements to site navigation and merchandising and ongoing improvements to the user journey – including optimisation of the purchase path and checkout.
• Innate problem-solving skills – with the ability to combine an innovative approach with sound commercial ideas. Sound judgement and decision-making skills with the ability to be able to identify, prioritise and articulate high impact initiatives.
• Numerate and data driven with clear experience of developing testing and frameworks to improve the conversion rate and commercial performance. Experience of using technology to support the development of this. Significant experience of deploying personalisation strategies. Outstanding analytical skills with strong experience of interpreting test results and drawing conclusions.
• Strong marketing skills, with a thorough understanding of the online customer journey. Experience of delivering innovative and effective customer engagement strategies, and online tactics that deliver results.
• Disciplined and organised yet flexible in style. Experience of being proactive and responsive to changing trading patterns. Able to balance long term objectives with the execution of regular short-term promotional tactics.
• Proven general management skills to drive projects through to successful implementation.

Qualifications

• Degree in Business or Marketing or relevant aspect

Technical Requirements

• Strong technical understanding of the full technology stack required to run an Ecommerce business from front-end and cms technologies, payment systems and ERP systems.