Job Description

Job Req ID: 9659

Objective:

• Plan, develop and execute all digital marketing communication strategies with the objective to drive ST Engineering\'s Land Systems digital presence and overall awareness.
• Develop & Execute Content Marketing strategies to grow inbound traffic & support corp\'s SEO, Social and SEM initiatives

• Work with key stakeholders and subject matter experts within the business, to update existing content, and create new content, to raise awareness and consideration of ST Engineering as a leading player in the international market.
• Work closely with Corporate to manage the development and maintenance of microsites while building strong relationships with existing vendors.
• Provide creative ways to stimulate and capture interest of our target market online, collecting contact details of potential new customers, for lead nurturing and generation.
• Provide creative ideas for content marketing and ensure all content crafted or Ad copies written match the tone & style of ST Engineering, while ensuring it resonates with the audience
• Analyse and evaluate end-to-end user experiences across multiple channels and customer touch points to influence our digital marketing strategy.
• Ensure the strategic and tactical use of social media to drive marketing objectives
• Data Analytics and reporting. Measure digital performance to KPIs and generate reports on performance of campaigns, and marketing channels. Analyse key metrics and drive optimisation and actionable change.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Develop and manage Digital Marketing Communications objectives and performance metrics, providing reporting updates to ensure all recommendations and resulting actions are identified.
• Keeps up to date with current digital trends and developments and ensure we remain timely and current in our use of digital marketing

• Bachelor\'s degree in related discipline.
• Certification(s) in in related digital marketing disciplines preferred. For example, Google Analytics, Salesforce, Pardot, Marketing automation solutions etc
• Minimum five years of working experience in digital or content marketing
• Native proficiency in English, both written and spoken.
• Strategic thinking skills
• Good Communication Skills
• Able to work well in a large complex organisations
• Experience in B2B or B2G industries.
• Creative thinker
• Digital native with strong industry knowledge

ST Engineering