Purpose & Overall Relevance for the Organization: This role is responsible for providing visibility and transparency for country Ecommerce (Ecom) buying metrics to maximize the sales, profitability, and brand equity of this direct-to-consumer channel. This incumbent is expected to provide forecasting and in-season article management in addition to buying analysis for Ecom and drive fact-based decision-making.
Key Responsibilities:
Support the implementation of key strategic priorities for Ecom in the country in line with the business and Ecom strategy.
Drive forecasting article detail and segment responsibilities for the brand on .com, App, and Marketplace ecosystems.
Forecast against Open-To-Buy for Ecom in collaboration with the wider Ecom country teams
Partner with Ecom Analytics teams to build, deliver & interpret regular (Daily/weekly/monthly/quarterly/seasonal) category business & trading updates
Deliver best practice end-to-end in-season management including management of best sellers and worst sellers, in-season stock cover management, and in-season reactivity including but not limited to:
Synchronize, steer, and own forecast in the channel by countries.
Drive and benchmark KPIs on productivity, sell-thru, and revenue targets.
Collaborate with the Assortment Planning team to implement product mix according to the share of the business, the share of categories, gender-mix, etc, for Ecom business
Review and implement the right buying analysis for the Ecom business
Review size ratios for the new season and take necessary corrective action prior to order placement.
Analyze sales reports and take necessary action. (pre-, in-, and post-season).
Professional background/ Experience:
Minimum 3 years experience in buying or merchandising
Strong business acumen with excellent analytical skills
Excellent communications
Strong collaboration and influencing skills
Ability to challenge the status quo and drive continuous improvement.
Fluency in English
Exposure to managing multiple markets will be a plus
Industry: eCommerce business background or experience will be a plus
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