Job Description

Social Media Platform & Content Strategy (20%)Independently leads & shares strategic counsel with brands regarding brand campaigns, content & social media platform strategy Share strategic counsel on pivoting existing social media campaigns, adapt to unique business challenges & Covid-19 environment while continuing to maximize ROI in line with business objectives Support local IM teams to provide strategic counsel on and roll out several test-and-learn campaigns leveraging new content formats and partnership models for TRInfluencer Engagement & Press Management (30%) Increase TR earned media value through focus on key travel voices, supporting TR recovery through channel-focused storytelling (Vogue KR, CNT China, NYT CN) Initiate and manage corporate projects such as product seeding and media partnership to foster better visibility of our brands on social media channels Establish TR APAC as a credible brand partner that media & influencers wish to collaborate with Manage and grow affinity with influencers, media, KOC networks and establish earned content strategy to add value to existing partnerships Spearhead integrated, 360 content-first mindset with owned, earned, paid platforms to drive content amplification & maximization amid changing social media landscape Developed ex-China CTC influencer engagement strategy for brands not sold in ChinaCampaign Management & Social Selling Execution (35%) Nurture global, brand relationships to generate more collaboration & conversion opportunities Support day-to-day Travel Retail media inquiries and KOL requests for APAC and act as connector between global, local communications and regional brand teams Collaborate with in-market social + comms teams - esp. in China and Korea Build a network of media and KOL contacts within the region who become ambassadors for our brands within Travel Retail Global stakeholder engagement with TRWW Integrated Communications team to drive, build and support global initiatives from a TR APAC lens Search and reapply social selling best practices across TR APAC markets to build capabilities and pilot innovative projectsPerformance Tracking & Optimization (15%)Develop valid insights to local market in order to grow market expertise, to deliver unique consumer engagement hooks and agility to rapidly changing market needs Publish and share social media trend report of TR APAC monthly in order to help brands' understanding of the market Support weekly crisis and issues monitoring of local market to support Covid-19 Business recovery Analyze each campaign's performance with quantitative (impressions and ER) and qualitative assessment (contents and creative) to craft actionable insightsRequirements: 5-6 years' experience & proven track record of creating compelling communications campaigns across traditional, digital and social media that drive strong business results in the APAC market Strategic thinker who can collaborate with stakeholders both internally and externally across regions and teams High degree of emotional intelligence; ability to navigate successfully in a highly matrixed global organization with a passion for the travel space
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