URGENT
Location : Pasir Panjang
Working hours : Mon to Thurs - 0900hr to 1830hr. Fri \xe2\x80\x93 0900hr to 1800hr
Contract period : 7 month (Immediate)
The marketing team under Digital Readiness Cluster will build awareness by developing and executing on marketing strategies to increase awareness for Digital for Life Movement and programmes under Digital Readiness Cluster. This includes engaging and collaborating with various divisions, other government agencies and relevant stakeholders.
This role will be undertaking 3 main responsibilities:
1) Support 360 marketing communication activities behind the Brand and Festival campaign of Digital for Life targeted to launch in 2H of 2023. This would entail project management and liaison with creative and media agencies to drive delivery of exciting campaign materials to rally Singaporeans to help the vulnerable segments of the society to be digitally able.
2) Support marketing activities to Partners (private companies, social agencies etc) to amplify the Digital for Life branded initiatives with partners. This can range from producing marketing assets like collaterals and videos showcasing the partnership, organising events and being a brand custodian of how the Digital for Life logo is applied on partner\xe2\x80\x99s collaterals.
3) Support marketing activities relating to DfL fund, including producing marketing assets and overseeing marketing activations by the agencies to meet business objectives.
Qualification & Requirements :
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