Job Description

Department#####

Marketing

Location#####

Singapore

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Introduction

The role:

The Assistant Manager drives the development and delivery of leasing and retail campaigns, ensuring brand alignment and on-time execution. This hands-on role will collaborate closely with internal and external stakeholders to optimise initiatives that boost traffic, sales, and marketing support.

Leasing Marketing

Plan and manage A&P budgets for tenants, ensuring efficient allocation, execution, and reporting. Develop and execute leasing marketing plans to position the mall as a destination for wellness and F&B. Key marketing PIC for leasing and tenants, building relationships by sharing marketing plans and outcomes to maintain tenant engagement and support. Manage execution across channels and touch points, ensuring leasing campaigns are delivered on time and in alignment with overall marketing priorities. Monitor leasing comms and campaign insights to inform future leasing marketing plans. Manage the leasing marketing and A&P budget; assist with expense forecasting.

Campaign Development & Performance

Plan and execute marketing campaigns and activations across offline, digital, and social channels to drive online and in-store traffic. Develop campaign and advertising comms in coherence with TANGS' brand positioning, ensuring quality output across all touch points. Manage the development timeline, campaign and media budget, stakeholder approvals, content outputs, and onsite execution. Track performance and conduct post-mortems to review marketing spend, sales impact, ROI, and key learnings. Review and approve brands' and tenants' in-store visuals, providing guidance and quality checks to ensure brand compliance and effective, on-time roll-out.

Team Management

Facilitate team performance by supervising daily progress and ensuring successful delivery of projects and initiatives. * Mentor teammates to strengthen key skills, including effective communication, critical thinking and creative resourcefulness.