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Assistant Manager, Platform Management SEA
Purpose & Overall Relevance for the Organization:
Support the function and operations of SEA eCommerce Digital Partners business. The individual will have an opportunity to develop skillsets relating to running eMarketplace shop-in-shops (SIS) on Lazada, Shopee, Tiktok Shop, etc across Singapore, Malaysia, Thailand, Philippines, Indonesia and Vietnam.
Key Responsibilities: Managing SEA eMarketplaces business through its key pillars.
Enabler & Marketplace Management (50%)

• Alignment with all Marketplace & enablers to ensure that campaigns (brand or commercial) are launched smoothly.
• Execute business strategies with the help of 3rd party enablers based on the aligned guidelines and timeline.
• Platform mega campaigns and SBD events planning and execution.
• Constantly review the accuracy of our product content and its creation process. Coordinate improvements to the product content blueprint with a 3rd party to win on in-app search traffic (pricing, sizing, images, descriptions).
• Work with the brand, supply chain and finance teams to ensure there is clear forecasting & trend reporting.

Marketing Working Budget Management (20%)

• Track & manage the budget. Ensure the budget is spent with maximum effectiveness (ROI).
• Daily monitoring on platform onsite ads to ensure the implementation of brand's direction.
• Manage store's affiliation program in marketplace to get the best return.
• Marketing Working Budget tracking and review with key stakeholders.

Consumer Engagement (15%)

• Execute the strategy of consumer engagement initiatives such as livestream and other social content to maximize our sales.
• Collaborate with brand & activation teams to execute animation plans to maximize our sales.

Consumer Experience (15%)

• Defines the optimum layout of eSIS, campaign pages, banners and product pages for best in class user shopping experience.
• Manage curation of product collections and out of stock listings on platforms for easy browsing within the store.
• Promotional tools & sponsored solutions setup to support with campaign activation periods and drive onsite traffic to eSIS.

Knowledge, Skills and Abilities:

• Minimum 2 years' experience in managing eCommerce/Marketplace/Social Commerce (Lazada/Shopee/Tiktok Shop) operations
• Strong project & stakeholder management skills
• Result driven and go-getter personality
• Great attention to detail
• Fluent in English. Any SEA languages will be a plus
• Strong business acumen with excellent analytical skills
• Ability to challenge status quo and drive continuous improvement.
• Exposure in managing multiple markets will be a plus

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
- Culture Starts With People, It Starts With You -
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Assistant Manager, Platform Management SEA
Brand:
Location: Singapore
TEAM: Digital
State: Sing
Country/Region: SG
Contract Type: Full time
Number: 533292
Date: Aug 15, 2025
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