Assistant Manager, Product Gtm (content Marketing)

Singapore, Singapore

Job Description


This role is hired under , The Growth Accelerator of Mandai Wildlife Group.We live in a world where the delicate balance with nature has been disrupted. Reversing this trend will require a global effort of unprecedented speed and scale.An impossible task alone.Which is why we challenge ourselves to reach 1 billion consumers, as potential for change can only happen when many come together.And this is where Mandai X can make a difference. Working to influence changes in attitudes, decisions and behaviours.Leveraging off over 50 years of experience in inspiring people to value and protect nature as part of the Mandai Wildlife Group, our efforts will spark, catalyse and accelerate innovative ventures in completely new domains to drive growth and impact beyond boundaries. Eliminating the well-entrenched trade-offs faced between commercial, human and the planet\'s well-being -- and blending everything together so that these usual conflicts faced are aligned.We will redefine what a better life means; and unleash humanity\'s collective power to make this change through impactful ventures that enable and empower individuals and companies with everyday choices that not only help them, but also make the world a better place at the same time.Welcome to Mandai X.As an Assistant Manager, Product Go-To-Market, you are passionate about crafting engaging content for parents and children that helps them to embrace future-ready skills and promoting conservation and sustainability. You are the content specialist and a part of the Product Go-To-Market team to educate audiences about the Ranger Buddies brand.Job Duties and ResponsibilitiesDevelop engaging and compelling mission content around conservation, sustainable practices and future ready skills for children that will be used on the Ranger Buddies\' digital products. * Research, write, edit high quality content while ensuring alignment with the Ranger Buddies brand and tone of voice.

  • Craft compelling narratives that appeal to parents and children, inspiring action and teaching essential life skills that will help children be future ready global citizens.
  • Review and revise content across marketing channels as needed, ensuring accuracy, clarity, and consistent, adhering to style guides and best practices.
  • Collaborate with other members of Product Growth team to amplify and grow the Ranger Buddies character IP across multiple channels.
  • Work with Product, Creative and other stakeholders as well as other cross-functional teams to develop and execute campaigns that drive product acquisition.
  • Engage with agencies and other external vendors to generate innovative ideas, narratives, and collateral.
  • Tolerance for ambiguity and ability to work in a fast-changing environment with an entrepreneurial approach.
  • Any other relevant duties as assigned.
Job Requirements * Degree in English, Journalism, Communications, Marketing, or related fields.
  • Possessed at least 3-5 years of proven working experience either as a content writer or copywriter, preferably with a focus on conservation, sustainability or education-related content.
  • Experience in creating content for children\'s initiatives like Ranger Buddies or similar programmes, branded content development and working in cross-cultural settings.
  • Excellent writing, editing and proof-reading skills, with the ability to engage and inspire audiences, especially parents and young children.
  • Passionate about conservation and sustainability and creating meaningful content that will inspire and educate audiences with special emphasis on communicating to children.
  • Excellent command of the English language and multilingual capabilities is a bonus.
Specialization : Mandai X
Type of Employment : Permanent
Minimum Experience : 3
Work Location : Mandai X Office

Mandai Wildlife Reserve

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Job Detail

  • Job Id
    JD1409613
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned