Job Description

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Mandai Wildlife Group is dedicated to caring for the planet and protecting animals and nature. Conservation education is intrinsic in all interactions with the Group, to inspire action for a healthier world.

Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildlife. The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore\'s Central Catchment Nature Reserve, that will integrate five wildlife parks with distinctive nature-based experiences, green public spaces and an eco-friendly resort.

Mandai Wildlife Group advocates for biodiversity, contributes leading wildlife research, develops innovative solutions to promote living sustainably, and collaborates with conservation partners in Singapore and Southeast Asia.

The Group provides funding and in-kind support to Mandai Nature for conservation work across Southeast Asia.

Mandai X is the growth accelerator and venture building arm of Mandai Wildlife Group that sparks, catalyses and accelerates innovative ventures in completely new domains that drive growth and impact at scale.

Main Duties and Responsibilities:

As part of the Social Media team, the Assistant Manager for Community Management and Content will play an important role in shaping our brand\'s online presence (both B2B and B2C), engage with and grow our community, and drive innovation in the digital marketing space.

Deploy social listening tools to monitor positive/negative comments and topic trends, and strive to boost engagement and resolve any potential conflicts that may affect brand reputation.

Effectively measure key metrics to score success of online community management and generate insights via reports.

Explore new ways to actively engage communities and relevant target audiences to cultivate conversations and boost engagement.

Keep up-to-date on the latest social media trends and emerging social media platforms in the industry.

Oversee social media content calendar to ensure that content is published by stipulated deadlines within guidelines and framework.

Content creation through development of social media assets (filming; editing) both internally and with agency partners - consists of capturing video-worthy moments around the wilfdlife parks. Ensures alignment of content with social media best practices.

Development and execution of social media compaigns with both internal and external stakeholders to collaboratively support in-park activations.

B2B Marketing (LinkedIn):

Proactive engagement on LinkedIn to foster greater awareness for B2B practices to drive initiatives, grow brand presence, create open dialogue and build partnerships/sponsorships.

Curating and creating content to guide presentation of thought leadership for Mandai Wildlife Group, along with increasing brand advocacy.

B2C Marketing (Facebook, Instragram, YouTube, TikTok):

Support creation of engaging social media content with compelling storytelling to drive awareness of our park offerings and experiences for Singapore Zoo, Night Safari, Bird Paradise, River Wonders and the upcoming Rainforest Wild - with an intention to educate and inspire.

Requirements:

Diploma/Degree in Marketing or Media Communications or other related fields.

At least 3 years experience in community management and social media management for both B2B and B2C platforms.

A good understanding of digital marketing campaigns and social media\'s function in a multi-channel environment.

Basic knowledge of video editing software such as Adobe Premier Pro.

Passionate about storytelling through videos, and love for animals.

Is inquisitive and enjoys the social media ecosystem; actively kept up to date with new digital developments, topics and conservation.

Possesses a strong command of English language (both written and spoken).

A pro-active team player with a positive mindset and attention to detail.

Specialization : Digital Marketing
Type of Employment : Permanent
Minimum Experience : 3
Work Location : Corporate Office

Mandai Wildlife Reserve