Job Description

[What the role is]

As part of STB Cruise team, the individual will have opportunities to be creative and implement initiatives through partnerships with key stakeholders and marketing efforts to maintain Singapore\xe2\x80\x99s attractiveness as a premier year-round homeport to global cruise lines and build Singapore into a leading and vibrant cruise hub in Asia.

[What you will be working on]

1. Partnerships & Events

Identify opportunities (e.g. new partners or new partnership formats) with trade event partners (e.g. Cruiseworld, ITB) and key cruise associations (e.g. Cruise Lines International Association)

Manage existing collaborations with key trade events partners. This includes STB\xe2\x80\x99s participation at global tradeshows (e.g. Seatrade Cruise Global)

2. Marketing & Comms.

Develop and execute overall marketing plan for Singapore\xe2\x80\x99s cruise industry. This includes launch of new marketing initiatives, development of marketing collaterals and comms materials, and management of familiarisation trips.

Maintain existing communications plans and work with STB Comms team on public comms, press releases (where required).

Develop and maintain STB Cruise\xe2\x80\x99s crisis management and communication plan.

3. Cruise Strategy Development

Work with Cruise Business Development (CBD) to maintain and update environment scan of global cruise landscape, trends and competitive analysis.

[What we are looking for]

At least 3 years of work experience, preferably in areas of partnerships, marketing, project management and/or tourism-related fields.

Strong team player who is meticulous, highly motivated and resourceful.

Able to manage multiple projects, work in a fast-paced environment, and perform under pressure within tight timelines.

Excellent interpersonal and oral communication skills to manage both internal and external stakeholders such as STB\xe2\x80\x99s regional offices, governmental bodies, cruise industry stakeholders (i.e.: cruise lines, terminal operators, associations, travel trade, travel agents)

Proficiency in MS Excel, Word and PowerPoint, and comfortable with figures and data analytics.

Have an interest in macro trends and developments relating to the tourism industry and more specifically, cruise industry.

Showing good business acumen, analytical thinking and judgement

Working effectively within STB & stakeholders outside STB to achieve results

Serving with heart, commitment and purpose

Being innovative and learning continuously

Application Status: Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified.

Government Technology Agency