Job Description

• Responsible for day to day digital and social media campaign initiatives, including planning, optimising, copywriting and deployment.
• Strong understanding of advertising formats & marketing objectives, and campaign setups on Facebook & Instagram, Google, and LinkedIn.
• Review and report the performance of online marketing campaigns and activities.
• Aware of best practices of Content Marketing and publisher outreach.
• Manage and track approved marketing budget and spending and analyse ROI.
• Responsible for developing and executing online marketing strategies and proposals, including but not limited to emerging digital trends/tools and new technologies.
• Competitor\'s analysis and planning of new digital and social media marketing strategies and bidding.
• Understanding of SEO and search engine algorithms and ranking methods. Ensure the website is search engine friendly and follows the latest algorithm updates.
• Researching and creating new website pages On-page (Meta Title, Description, H1, H2, etc.) content to ensure the new lived pages are search engine friendly.
• Analysing Google Search Console and proposing changes and fixes to ensure the website is search engine friendly and has no errors.
• Google Analytics set up, Remarketing audience creation and optimise the website for better bounce rate. Propose the audience segments according to the school\'s marketing requirements.
• Regular CRM analysis closely monitors sales performance and works with the sales team to optimise online campaigns.
• Responsible for all 10 schools within MDIS, Local and International online marketing campaigns and lead generation.
• Support and plan MDIS overseas campus digital and social media marketing.

Job requirements:

• Minimum Degree holder in Marketing/Business Management or relevant field.
• Proven working experience in digital and social media marketing.
• Proficient in Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics and Google Search Console analysis and tracking.
• Possess a good attitude and works well with others. Hungry to drive growth for the brand.
• Experience in Education industry is an added advantage.

Software Requirements:

Google Search Console

Google Analytics

Additional Information

Career Level

Manager

Qualification

Bachelor\'s Degree, Post Graduate Diploma, Professional Degree

Years of Experience

5 years

Job Type

Full-Time

Job Specializations

,

Company Overview

MDIS offers internationally-accredited courses in Business and Management, Engineering, Fashion and Design, Health and Nursing, Information Technology, Life Sciences, Mass Communications, Psychology, Travel, Tourism and Hospitality Management, and Safety and Environmental Management. These programmes are offered in collaboration with renowned universities in the United Kingdom and the United States of America.

Additional Company Information

Registration No.

201001793H

Company Size

201 - 500 Employees

Average Processing Time

16 days

Industry

Education

Benefits & Others

Dental, Education support, Medical, Sports (e.g. Gym), Parking, Regular hours, Mondays - Fridays, Business (e.g. Shirts)

Management Development Institute of Singapore