Job Description

Responsibilities

: " Job Responsibilities Branding & Communication Implement and ensure that NIEC's key messages are delivered across all platforms and activities. Safeguard NIEC's corporate brand identity and ensure correct adaptation and usage of CI. Review, plan and develop content for websites and social media channels. Develop and manage advertising plan for paid performance marketing. Plan and produce marketing collaterals for both print and online platforms, and outreach gifts. Manage marketing budget and exercise prudence and effective use of resources. Support Course Enrolment Target Lead team to review, plan, develop and monitor marketing activities to increase NIEC brand awareness and drive acquisition for course enrolment. Leverage on NIEC Website, EDMs, social media and other digital communication platforms to increase awareness and generate leads for course enrolment. Plan and organize NIEC outreach events including Course Previews and Secondary School Talks. Work closely with career coaches and MOE ECG Counsellors to increase their knowledge of NIEC and our courses. Evaluate marketing programmes effectiveness and ROIs Media Build relationships with NIEC's key media contacts Support in media relations including pitching and attending to media queries. Mitigate and handle crisis and emergency communications. Monitor and communicate media coverage relating to sector and NIEC. Industry Collaboration Foster partnerships for joint marketing initiatives with stakeholders. Participate in key industry events organized by key industry stakeholders e.g. Skillsfuture Festival, ECDA Conference. Job Requirements Degree preferably in Mass Communication, Business, Digital Marketing or Marketing Communications with a minimum of 5 years of relevant working experience. Experience in media relations and communications. Hands-on digital marketing experience with social media & website management, with good working knowledge of current trends in digital/social media. Strong understanding of search engine optimization (SEO) and paid performance marketing. Experience in developing and executing content plans. A creative and confident communications practitioner with a good command of English, with strong copywriting, proofreading and editing skills. Proficiency in Mother Tongue languages will be an advantage. Proactive team player with initiative, is meticulous and has good interpersonal skills. Good organisational and planning skills Ability to multi-task and thrive on working in a dynamic environment. Note: All new hires will be offered a two-year contract in the first instance. Contract renewal and emplacement on permanent appointment will be subject to continuous good performance. ", "identifier":{ "@type": "PropertyValue", "name":"National Institute Of Early Childhood Development", "value": "*******" }, "datePosted": "2022-08-08", "validThrough": "2022-09-07", "url": "********************", "employmentType" : "FULL_TIME",
Benefits