Job Description

The School of Continuing and Lifelong Education (SCALE) was established to drive the expansion of NUS\' lifelong learning offerings in a concerted and strategic way that furthers our mission to be a leading global university, as well as fulfil our role as a public university of Singapore, shaping the future.Through SCALE, working adults (i.e. professionals, managers and executives) who aspire to stay relevant and ahead of competition, companies looking to up-skill/re-skill their workforce, and even youths exploring quality tertiary education options, have access to NUS\' suite of innovative, world-class continuing and lifelong education offerings.Drawing on unparalleled access to the multi-disciplinary expertise of 16 other NUS Faculties/Schools, SCALE offers youth, executive and professional development/education programmes, part-time and full-time degree programmes, as well as modular courses that may be taken singly or stacked towards certificates/diplomas/degrees that meet the lifelong learning needs of individuals. All programmes are designed and developed in consultation with the industry to ensure relevance and currency.About the RoleTo augment our manpower resources in the School, we are looking for a suitably qualified candidate to join our Academic Programmes Business Unit as Assistant Manager/Senior Executive.Reporting to Manager (APB), the incumbent shall develop and implement digital marketing strategies to promote postgraduate coursework programmes in the East-Asia market, manage online campaigns, conduct market research, and collaborate with the content team/external content vendors.This role is offered on a 3-year renewable contract basis in the first instance, with the prospect of a regular open employment contract thereafter subject to satisfactory job performance during the first 3 years.Remuneration is based on a 12-month salary structure, with annual variable bonus subject to the incumbent\'s performance and the University/School\'s prevailing remuneration policies.The incumbent will be emplaced at an appropriate appointment grade based on his/her individual merits.Key Duties & Responsibilities:

• Develop and execute digital marketing strategies to promote postgraduate coursework programmes in the East-Asia market (China, South Korea, Japan, HK SAR, Macau SAR, Taiwan region)
• Manage and optimise digital marketing campaigns across various platforms including social media, search engines and etc.
• Conduct market research to understand trends, customer needs, and the competitive landscape.
• Collaborate with the content team to create engaging and targeted content for social media account management.
• Monitor and analyse the performance of marketing campaigns, providing insights and recommendations for improvement.
• Manage the digital marketing budget effectively to ensure maximum ROI.
• Build and maintain strong relationships with external partners and stakeholders.
• Occasional business trips may be required to understand market trends and support the East-Asian team\'s education fairs/campaigns.

QualificationsAcademic & Professional Certification

• At least a good bachelor\'s degree in marketing, communications, business, or a related field. Specialization in digital marketing preferred from a reputable university. A Master\'s degree is a plus.
• Strong English and Chinese language proficiency are essential, and proficiency in one or more East-Asian languages is a plus.
• IT savvy and proficient in MS Office applications

Experience & Attributes

• At least 2-3 years\' relevant work experience in marketing, content development, business development or a related field. Preferred: At least 1 year experience in digital marketing, with proven results in the implementation and analysis of campaigns in the education sector or East-Asia market.
• Strong understanding of digital marketing channels, tools and analytics in the East-Asia region.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.
• Ability to work independently and as part of a team in a fast-paced environment.

To expedite application processing, a copy of academic certificates and transcripts from GCE O-level onwards should be uploaded via the online application portal. Salary expectations, if quoted, should be on a 12-month guaranteed basis; do not include variable components like performance bonuses, incentives & allowances.More InformationLocation: Kent Ridge CampusOrganization: School of Continuing And Lifelong EducationDepartment : Academic Programmes BusinessEmployee Referral Eligible:Job requisition ID : 25230

National University of Singapore