Job Description

The National University of Singapore School of Continuing and Lifelong Education (NUS SCALE) was established to drive the expansion of the University\'s lifelong learning offerings in a concerted and strategic way that furthers our mission to be a leading global university, as well as fulfil our role as a public university of Singapore, shaping the future.Through SCALE, working adults (i.e. professionals, managers and executives) who aspire to stay relevant and ahead of competition, companies looking to up-skill/re-skill their workforce, and even youths exploring quality tertiary education options, have access to NUS\' suite of innovative, world-class continuing and lifelong education offerings.Drawing on unparalleled access to the multi-disciplinary expertise of 16 other NUS Faculties/Schools, SCALE offers youth, executive and professional development/education programmes, part-time and full-time degree programmes, as well as modular courses that may be taken singly or stacked towards certificates/diplomas/degrees that meet the lifelong learning needs of individuals. All programmes are designed and developed in consultation with the industry to ensure relevance and currency.About the Academic Programmes Business (APB) Singapore Sub-UnitThe APB Singapore Sub-Unit, operating as part of the APB Pan-National Sub-Unit, is tasked with conducting outreach to Singapore Citizens and Singapore Permanent Residents to promote NUS Postgraduate by Coursework (PGC) programmes, NUS Bachelor of Technology (BTech) degree programmes, NUS Bachelor of Information Technology (BIT) degree programme and the Advance@NUS pathway.The Singapore Sub-Unit focuses its efforts on four key target market segments, namely:a) Mass Market

• Organisation of programme information sessions; participation in major education fairs, exhibitions and events; as well as management of digital and social media marketing campaigns

b) Ministries, Trade Associations & Professional Bodies

• Establishment and maintenance of relationships with relevant bodies to explore possible areas of collaboration, with the aim of supporting the talent development needs of the nation

c) Current NUS Students

• Collaboration with NUS student clubs and societies to jointly organise relevant PGC programme Masterclass and/or Information Sessions, and promotion of related APB initiatives through placement of banners and posters on the NUS campus

d) NUS Alumni

• Undertaking of alumni outreach efforts such as advertisements in AlumNUS magazine, email campaigns, participation in alumni engagement events, and other collaborations with the Office of Alumni Relations (OAR)

About the RoleTo augment manpower resources in NUS SCALE, a suitably qualified candidate is being sought to join the APB Unit.Reporting to the Associate Director, APB, the incumbent shall support marketing activities to promote NUS PGC programmes in Singapore as well as overseas, the NUS BTech and BIT degree programmes, as well as the Advance@NUS pathway.This role is offered on a 6-month fixed-term contract basis.Key Duties and Responsibilities:

• Assist in managing social media and digital marketing campaigns (e.g. liaising with appointed vendors, scheduling and publishing social media posts, as well as monitoring, tracking and reporting campaign performance, etc.)
• Assist in managing emailer campaigns (e.g. preparing mailing lists, conducting test email blasts, working with relevant parties to troubleshoot email issues, managing the actual email blasts, and reporting campaign performance, etc.)
• Support organisation and management of webinars and online events (e.g. setting up virtual events on Zoom or Microsoft Teams, creating registration forms and links, preparing pre-event briefing slides, sending pre-event reminder emails, facilitating the event, and sending post-event emails, etc.)
• Work closely with relevant colleagues to support the production of marketing collaterals (e.g. identifying, contacting and vetting students/graduates/faculty as candidates to be featured, brainstorming on possible story angles, supporting the adaptation of artworks for use in various media, etc.)
• Assist in procurement procedures to support the Sub-Unit\'s activities (e.g. source for vendor(s) and quotation(s), assist in preparing briefs, managing procurement processes, and handling invoices, etc.)
• Manage the inventory of corporate premiums and marketing collaterals, including monitoring stock levels and managing the production and/or replenishment of stock
• Provide marketing intelligence support by performing data-entry and database management of leads collected from marketing campaigns and events, as well as offering data-mining support to build up the marketing database
• Provide administrative & operational support

Requirements:Academic & Professional Certification

• At least a good Bachelor\'s Degree in any discipline from a reputable university
• Information-technology-savvy and proficient in MS Office applications

Experience & Attributes

• At least three years of relevant working experience, preferably in the higher education sector
• Good knowledge of social media and digital marketing best practices, and customer relationship management systems
• Previous experience with data management advantageous
• Excellent interpersonal, communication (verbal & written) and presentation skills
• Result-driven, self-motivated and highly disciplined
• Strong project management skills, meticulous with an eye for detail
• Driven self-starter and a strong team player, able to work collaboratively with various stakeholders to achieve desired outcomes in a complex, fast-paced and ambiguous environment

A copy of NRIC, academic certificates and transcripts from GCE O-level onwards should be uploaded via the online application portal.More InformationLocation: Kent Ridge CampusOrganization: School of Continuing And Lifelong EducationDepartment : Academic Programmes BusinessEmployee Referral Eligible: NoJob requisition ID : 24197

National University of Singapore