Job Description

Responsibilities

• Develop strategies for maximizing brand visibility, recognition and engagement during trade shows and/or for overall branding
• Conceptualize, plan, and execute engaging events aligned with the brand\'s image and goals
• Develop and implement effective public relations launch strategies for new products, services, or initiatives while evaluating the success through post-event analysis
• Cultivate media relationships to secure coverage and manage press releases. Build and maintain relationships with journalists, bloggers, and influencers
• Craft clear and compelling copy for various mediums, including social media, blog posts, and newsletters
• Act as a spokesperson for the brand and facilitate media interviews when necessary. Act swiftly to manage and mitigate potential public relations crises
• Develop and implement a robust CRM loyalty program to enhance customer retention and engagement.
• Analyze customer data to tailor loyalty initiatives for maximum impact
• Devise and execute digital marketing campaigns while establishing partnerships to generate leads for hair services & trade events to drive sales
• Optimize promotional activities to increase footfall and customer satisfaction
• Utilize SEO, social media, and other digital channels to drive online engagement

Requirements

• Minimum Degree in marketing, business, or a relevant field
• At least 5 years of experience in the FMCG or beauty industry
• Proven experience in marketing roles, with a background in trade and retail marketing, branding, lead generation & CRM

Tng Wess Lee License No.: 02C3423 Personnel Registration No.: R1551835Please note that your response to this advertisement and communications with us pursuant to this advertisement will constitute informed consent to the collection, use and/or disclosure of personal data by ManpowerGroup Singapore for the purpose of carrying out its business, in compliance with the relevant provisions of the Personal Data Protection Act 2012. To learn more about ManpowerGroup\'s Global Privacy Policy, please visit https://www.manpower.com.sg/privacy-policy

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