Associate Director, Brand & Marketing
Singapore, Singapore
Job Description
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Job : Brand, Marketing
Primary Location : Asia-Singapore-Singapore
Schedule : Full-time
Employee Status : Permanent
Posting Date : 07/Mar/2023, 5:26:15 AM
Unposting Date : Ongoing
Role Responsibilities
Business
- Conceptualise and implement marketing initiatives to drive the growth strategy for Corporate, Commercial & Institutional Banking in Singapore, while supporting selected markets in ASEAN and South Asia.
- Plan and execute virtual and physical events ranging from private roundtables to large scale conferences, with the key objectives of building a positive brand profile and promoting the bank\xe2\x80\x99s capabilities.
- Deliver localised sponsorship activation programmes for various client segments and tiers, leveraging on the market\xe2\x80\x99s sponsorship assets to elevate client experiences and achieve target outcomes.
- Develop engaging content and marketing collaterals to highlight insights and emerging themes on trade, innovation and sustainability.
- Support amplification of relevant content across a spectrum of digital, social media and traditional media channels, ensuring consistent messaging across all client touchpoints.
- Proactively identify gaps and opportunities through regular competitive benchmarking.
- Align and support Group\xe2\x80\x99s marketing initiatives, develop and localise client communication and marketing materials, in collaboration with local Corporate Affairs and Brand & Marketing teams in Singapore, ASEAN and South Asia.
- Forecast, manage and ensure maximum leverage of the marketing budget, with measurements of success in place for enhanced marketing efficiency.
- Ongoing tracking and monitoring of activity results to ensure returns on investment is measured and feedback is translated into future improvements.
- Ensure compliance with Bank\'s marketing and event standards
- Adhere to policies including escalation and compliance requirements and follow any other relevant internal controls and procedures as they relate to process, products, policies and regulations.
- Display exemplary conduct and live by the Group\xe2\x80\x99s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
- Lead/support the Brand & Marketing team to achieve the outcomes set out in the Bank\xe2\x80\x99s Conduct Principles. Fair Outcomes for Clients, Effective Financial Markets, Financial Crime Compliance, The Right Environment.
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
- Corporate Affairs and Brand & Marketing teams in Group, Region and Country
- Business Segment Heads
- 8+ years of marketing experience, preferably within the financial services industry.
- Excellent events management experience, including use of virtual platforms for webinars and hybrid events.
- Ability to translate business objectives into strategic marketing content, campaigns and/or events with a digital-led focus.
- Good understanding of B2B marketing and media.
- Ability to identify trends, analyse potential solutions and gain commitment to recommendations.
- Strong project management and administrative skills. Able to work with matrix teams locally and regionally, manage multiple projects and meet strict deadlines.
- Excellent communication skills (written and spoken) and stakeholder management skills.
- Proactive and positive attitude, with a creative eye and good problem-solving skills.
- Strong knowledge of Microsoft Office suite.
- Effective Communications
- Written Communications
- Event Management
- Digital Marketing
- Creativity
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
- Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
- Flexible working options based around home and office locations, with flexible working patterns
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
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Job Detail
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Job IdJD1291754
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned