ABOUT THIS JOB
At NielsenIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior is what motivates us. Leveraging on the ongoing innovation in technology, our work includes, but not limited to, helping our clients set growth strategies, determining what products or services ultimately get into the markets and driving their marketing and trade execution.
The Associate Director or Director will lead a dynamic team of junior and mid-level researchers (comprising managers and executives) to manage and execute market research studies for our local and global clients.
He/she should be recognized as having an expertise in quantitative market research. Well-versed and hands-on experience across all research solutions and statistical modelling techniques including (but not limiting to) brand equity/ health studies, shopper or U&A studies, segmentation, concept/product tests, customer experience and satisfaction studies.
The position of Associate Director or Director will be offered based on the years of experience and seniority of the candidate.
RESPONSIBILITIES
As an Associate Director/ Director for Consumer Insights, your responsibilities and key expectations will include:
Business Focus
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