Job Description

Our client is a top-tier Global Consumer Tech organization and is looking for a Marketing Lead to drive and lead acquisition and growth strategies for their India market. You will be part of the APAC team overseeing both strategy and execution while partnering with the affiliate network.

Your Responsibilities:

• Develop and lead strategies for acquiring customers via various channels in their ecosystem.
• Partner with affiliates to build and execute strategies to expand the affiliate network.
• Own relationships with stakeholders to identify and test opportunities to increase visibility across different touch points.
• Be the main point of contact between local and global teams to execute campaigns and events.
• Own the execution of campaigns to drive traffic via sub-channels including emails, push notifications, Site placements, etc.
• Plan and conduct experiments to optimize customer journeys and improve conversion across all touch points to acquire new customers and re-acquire lapsed customers.
• Own both short-term and long-term forecasting and reporting needs for the channel. Monitor marketing metrics, goals, and KPI's to measure and track business results.
• Partner with local and global product team to shape product features and own roll-out product features across various channels.

You are a good candidate if you have:

• Relevant work experience in online and/or B2B marketing, preferably in India.
• Experience in identifying customer insights, developing strategic input briefs, and working with campaign, creative, and media partners.
• Experience in writing data driven narratives with ability to influence.

Preferred Qualifications:

• Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs.
• Ability to analyze complex datasets and convert them into actionable insights for driving business growth.
• Strong technical competency and ability to learn new systems and work with technology teams.
• Experience in working with customers in India and its marketplace.
• Self-starter and comfortable with ambiguity in a fast-paced and ever-changing environment.
• Ability to focus on big ideas that drive significant change but enjoys diving deep into the details.
• Strong track record of delivering large, cross-functional projects with ability to consistently manage deadlines and priorities across multiple projects simultaneously.

We regret to inform that only shortlisted candidates will be notified / contacted.

For more information you can email Celestine Chia in our Singapore office on celestine.chia@teksystems.com quoting Job Reference Celestine Chia 534905 or alternatively, apply here to register your interest.

http://jobs.en-sg.teksystems.com/54gHXM/associate-director-marketing-itcommunications-singapore-singapore-15667612

Job Reference: Celestine Chia 534905

EA Registration No.: R1442191, Chia XinYi Celestine

Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544