The purpose of this role is to collaborate with the Digital Performance teams across disciplines to develop and execute innovative and creative solutions for our clients.
Job Title: Associate Director Performance
:
Develop and maintain a strong relationship with clients and have a good understanding of our client\'s business
Build client satisfaction by soliciting feedback and operating as a consultant
Acts as a client visionary, by bringing a highly valued perspective to the client based on a deep understanding of their business, issues and opportunities
Assist Digital Strategy Director in growing business opportunities within current clients
Responsible for overall campaign strategy, planning, implementation & post-campaign review for your set of brands
Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs
Support contractual discussions with key media vendors and trading commitments for the client
Keep a close ear to the ground on new opportunities to take to clients
Help guide and advise the wider team on best practices, innovation and work processes
Champion the growth and development of Agency services beyond media planning and buying
Work with internal specialist resources and group resources
Managing and developing your direct reports
Managerial Skills:
Able to guide and supervise planners to create and maintain media plan flowcharts and media buy authorizations based on clients\xe2\x80\x99 various initiatives
Able to guide and supervise the implementation and operational aspects of the business including digital ad serving, digital operations, finance operations and traditional media buying operations.
Able to be both a leader of a team of 3 to 4 members pod as well as being a team player in promoting team cohesiveness.
Nurture and inspire juniors, and ensure their development and growth plans are in place.
Have a regular and open dialogue with the team members and have a clear view of their career progression capabilities.
Provide job specifications to all members of the team and ensure timely appraisal of their performance on objectives to be met.
Ensure all team members attend and complete all relevant training courses.
Qualifications:
Minimum 7-8 years of client servicing experience in a reputed media agency environment
Experienced in integrated planning, well versed in digital planning, strategy and troubleshooting
Comfortable on high profile accounts that require resilience and high EQ \xe2\x80\x93 e.g luxury, technology and finance
Experience working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources
Able to effectively communicate the benefit of marketing opportunities and sell concepts/solutions to clients and key stakeholders
Ability to build and maintain strong working relationships with your team
Exhibit drive and initiative
Produce work of high quality
Adaptable to the changing environment
Demonstrate sharp, strategic & critical thinking and effective problem-solving skills
Experience driving revenue growth with emerging opportunities and established partnerships
Knowledge of local media, digital, SEM and social landscape and consistently keeps up with new digital trends
Knowledge of digital tools (LinkedIn, DCM, DV360 and Facebook/IG etc)
Ability to understand and analyze digital data, review reports and set benchmarks
Ability to devise digital solutions as part of overall media strategies for clients
Support media and digital training for the team as necessary
Location: Singapore
Brand: Happy Marketer
Time Type: Full time
Contract Type: Permanent
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